So, imagine you owned two different types of sites in two totally unrelated niches (if you do, no need to imagine ). One's an authority site spanning over 1,000 quality articles that look natural. The other's the same, but with only about 100 articles. When you're doing your SEO on each site, your on-page is always perfect. Some good header tags, alt-img text, link titles, outbound links to related sites, KWD density of ~2%, etc. And imagine you have some QUALITY content as well -- something that people are going to love and really take value from. Now, here's the question... When it comes to SEO off-page, which one is easier to rank? If you wanted to rank for long-tails, would the bigger site have more authority, hence gathering more rankings. Or would the smaller site have more authority and rankings there because the site's more targeted? Basically, when you're doing SEO on a big site vs. a small site, are long-tails easier if your sites ranks for more KWDs than others targeting the same ones? I hope the question makes sense! ALSO: is the off-page SEO process different between the two? Do you use PBNs for your authority site where you wouldn't do so for your niche site? Does link-juice flow differently??