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Selling Basic WP websites to small businesses....

Discussion in 'Offline Marketing' started by gray123, Aug 27, 2013.

  1. gray123

    gray123 Jr. VIP Jr. VIP Premium Member

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    Hi,

    To get a bit of extra cash coming in monthly I am thinking of setting up really basic websites for small businesses advertising their services. Now I know alot of people who have looked at doing similar things have charged $100+ for this service.. but I am thinking of going down the no upfront charge route. Creating their website will not take too long, and if I charged £25 p/m, thats £625 for doing not alot, and could obviously scale it up from there!

    has anybody tried this in the past? How would you target potential clients? I was thinking direct mail to local takeaways, plumbers, electricians etc..

    Thanks
     
  2. thedorf

    thedorf Senior Member

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    I have some clients like this but I charge everyone upfront fees and then monthly hosting fees. If you can deal with $625 then go for it, it's a great selling point.
     
  3. tzzoug

    tzzoug Newbie

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    I read a post recently where someone was using craigslist to offer free websites and was setting up a simple wordpress one for them. However, he suggested using a referral hostgator link so that way you get 100$ or so by referring a new subscriber to their 3$/month package (something the new website owner should be weilling to pay :p). And later on he was suggesting upselling other products and making commission off of those as well (seo, backlink packages, security packages). Can't seem to find the link but if i do ill post it up in here. GL!
     
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  4. Yildiz

    Yildiz Regular Member

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    One question, how is it that you are making $625 when you're selling at $25/m? Wouldn't it be $300 per year?
     
  5. thedorf

    thedorf Senior Member

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    The OP is in pounds but that still does not explain the 625 from 25 p/m
     
    Last edited: Aug 28, 2013
  6. ehinoze

    ehinoze Power Member

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    yellow pages and direct mail is a good way to go
     
  7. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    Friend of mine did it successfuly so I believe there is money to be made. But he used emails to contact them, I'd rather use snail mail.
     
  8. gray123

    gray123 Jr. VIP Jr. VIP Premium Member

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    Thanks, I was thinking about using email but surely most businesses without a website will not have a business email?!

    Also I forgot to put in that if I found just 25 clients it would be a passive income of £625 p/m
     
  9. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    You might be surprised :) Most the time they have emails listed in local directories.

    Keep us updated how it's going gray ;)
     
  10. gray123

    gray123 Jr. VIP Jr. VIP Premium Member

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    Thanks.

    I will host the sites on my reseller hosting. And register and keep domain in my name (will be an extra reason for them to stay with me).

    Do you think I should make any changed my end? or would I need to give them access to the website to edit things as they wish?

    Gray
     
  11. cryptons

    cryptons Jr. VIP Jr. VIP Premium Member

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    if u making wordpress u can give them permission to edit!
     
  12. educatedfool

    educatedfool Jr. VIP Jr. VIP Premium Member

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    But, I think doing so will only reduce your business and word of mouth will publicity will stop right there, if the person is technically enough sound to learn the basics.

     
  13. Duffers5000

    Duffers5000 Elite Member

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    Yeah dont let them edit shit...Thats what they pay you for.

    Youre in the uk ? pull out the Yellow pages and try and target smaller or non trendy towns.go through every local business and find ones that dont have a website.

    Target ones that have shitty weebly websites but dont tell them they have shitty websites...their little sister might have made it for them ! Just offer to make them look more professional and set up emails etc.
     
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  14. Gogol

    Gogol Elite Member

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    Well if you are making Wordpress websites, you are bound to let them edit it because it comes with GPL 2.0 license (whether you agree or not). What I do is follow pure OOP concept for making these themes so that only the experienced devs understand them. You won't even find a "normal looking" template in the theme. So edit it if you can (but if you know how to use IDE, you can easily edit them):D
     
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  15. oxonbeef

    oxonbeef BANNED BANNED

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    No one wants a website, they want customers
    Don't sell websites, sell solutions.
    I have wordpress templates that I sell for £1100.00 all day long
    because I target the benefits of owning that solution.
    Any business expense is tax deductible in the UK, Just make it a
    no brainer for them to upgrade their digital media marketing.
     
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  16. Gogol

    Gogol Elite Member

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    That's a great point, espceially because OP is going to offer websites to the business, not the opposite.
     
  17. gray123

    gray123 Jr. VIP Jr. VIP Premium Member

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    Thanks for your input. You're right they need solutions.

    I was thinking I could even outsource the building of the websites. I have even seem people on fiverr before offering 5 page wordpress sites, perhaps for $10-$20 if you want it installed etc. Do you think these sides would be full of problems? easy to hack? Then I wonder how me/ my clients would edit the site?
     
  18. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    Exactly.

    That's good point.

    This is something I would not recommend to someone. Don't have experiences with this but I just don't believe those Fiverr guys so much :)
     
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  19. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    I have been doing pretty much exactly what you mentioned OP for some time now - with a huge twist on how i get the clients (too easy to saturate so i cant share it, sorry).


    General Advice:

    Your plan seems solid, i dont ask up for upfront cash and charge them £15/month hosting. On the whole it works, but you do get a fair few people that will just disappear and you have wasted your time making the site. I dont think my main method would work with an upfront fee, but have not tried. But just be prepared for about a quarter of your sites to fall through if you dont get cash upfront.

    You NEED to speak to them on the phone so they know your not some Nigerian scammer, very important. You know how us brits dont like stuff too good to be true, convincing them that this is legit is the hardest part. When you get some clients just add them to a portfolio on your site and say "Call these guys, i made their sites for free too and they have agreed to be references".

    You Need a professional well branded website for your business

    You Need to actually make them a good site.

    You Need to know how to run a reseller server.

    I think you will get quite a bit of resistance for £25/month unless you are a great salesman, alot of people (more than i expected) know that hosting does not cost £25/month.

    Getting them to write content is like getting blood out of a stone. Saying they can add it themselves just usually delays payment.

    You very quickly learn who is going to be a good client and who is going to bail, i have got my dropouts down to about 1 in 10 now.



    Methods to get clients i can share:


    Go sit in a coffee shop at rush hour on a main road, look for all the tradesmens vans you see with either no email or a free email on the side. Take a photo to get the info, call them later. "Hey i saw your van driving on XXX road earlier and noticed you don't have a website.....", I used to get 10-15 leads for drinking coffee for an hour doing this.

    Noticeboards in supermarkets/newsagents have a large potential too, find the local businesses with no website on the card or a personal email. "Hey i saw your ad in sainsburys and noticed you dont have a website..."


    Overall i like the business model, but it is damn hard work. Do not underestimate it. But the income is as stable as you can get and almost passive when you have it. For example this month i got 21 clients @ 15/month.

    Dealing with leads and making sites i max out at 35ish a month, after that i need more people... Im in the process of opening an office in india to scale this up into a huge business.

    Good luck, hard work but its worth it if you have time to dedicate to it.
     
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  20. PaidToRave

    PaidToRave Newbie

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    I design websites for small businesses using WordPress, and it works great locally. I'm currently focused on building my business plan, and plan of marketing, but once I get that stable I should have a great business going! I wouldn't suggest giving your clients a free website up-front, but I guess that's up to you as the designer. I personally charge clients $400-$1000 for a re/design, then they occasionally hire me on to make changes / updates at $20 / hr. rate.

    I'm trying to figure out how I can turn my clients into residual income using re-seller hosting and maintenance contracts. Any resources for building your residual income as a freelancer would be greatly appreciated!