Same App, Lower Organic Downlads...

knkrgz

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Feb 16, 2022
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Hello friends,

Me and my collegue created a mobile game months ago. We had very low organic downloads like 10-15 a day for months. About 10 days ago we added new features to our game and changed the name to try new keyword. We did some advertisement with low budget and boom. In about a week we got very good graphics, first 50 downloads a day then followed with 100-200 and more.. Last day we got that downloads, we had 1200+ downloads (about 350 from advertisement and others organic). Then google play shut down our app because it turns out the keyword we tryed is now a brand name and we dont have rights to use it etc. We immediately changed the title. After 24 hours, google approved our app again and we are on the table again. Till that time, we showed no ads on google ads service and our app was removed from store so no downloads at all.

Beside that we still seem like first or second app when you searched for the word we dont have permission to use, we cant get that downloads back. I dont understand what the problem is. Is it a relation between our given adds and organic downloads? For example day by day we had more budget for advertisement and as the ads grow our organic downloads grow too.

Currently we got about 100-130 organic downloads a day. much more less than 900+
Our app is running only one country because of the language right now.

Now we are trying to starts ads again ( its takes a day or two with the google ads algorithm, its learning i guess). I dont have much time I need that organic downloads back in a week or I have to get back to the bad salary work. I have no quality information sharing groups in my language. I just found you. Need advise and your knowledge.

Best regards.
 
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