Running Roofing Ads In Google Ads

deppo said:

Try manual bidding with higher prices.

Click to expand...

nateconnel said:

Hey guys, I’ve been running Google Ads for a roofing company, spending $100/day, but I’m only getting around 10 clicks and no leads. My website is fully optimized for conversions, so that’s not the issue. I set up ad groups for gutter installation, gutter repair, emergency roof repair, roof repair, and roof installation. I also picked strong keywords like “roof repair [town]” and [near me] searches. Not sure what’s going wrong—any ideas? Would really appreciate any advice!

Google tags - set-up for conversions.

Click to expand...

nateconnel said:

View attachment 417653

I’m thinking of testing manual bidding with higher bids to see if that helps. For example, let’s take this keyphrase: [roof repair near me]—what would you suggest for a good starting bid? Should I go closer to the high end or keep it in the middle?

Click to expand...

nateconnel said:

I also picked strong keywords like “roof repair [town]” and [near me] searches. Not sure what’s going wrong

Click to expand...

1. Identify common roof materials in your area (like slate)
2. Create specific pages for each:
   • Slate tile repairs
   • Slate tile replacement
   • Slate roofing specialists
   • slate roofers

• Focus on terms showing buying intent:
  • Cost estimates
  • Pricing information
  • Repair quotes

1. Research neighborhoods with 20-40 year old homes
2. Study local building codes and regulations
3. Understand area-specific roofing problems
4. Offer something better than just a "free quote"

• Consider their specific concerns in their location
• Address local weather-related issues
• Focus on common problems for their roof type

kreata73 said:

Let me break this down into a clearer strategy for targeting local roofing customers:

Think Local, Not National

The national search volume of 90,500 for "roof repair near me" isn't relevant to your specific market
Focus on your service area's unique characteristics

Specialize by Roof Type

1. Identify common roof materials in your area (like slate)
2. Create specific pages for each:
   • Slate tile repairs
   • Slate tile replacement
   • Slate roofing specialists
   • slate roofers

Target Money Keywords

• Focus on terms showing buying intent:
  • Cost estimates
  • Pricing information
  • Repair quotes

Smart Targeting Tips

1. Research neighborhoods with 20-40 year old homes
2. Study local building codes and regulations
3. Understand area-specific roofing problems
4. Offer something better than just a "free quote"

Think Like a Homeowner

• Consider their specific concerns in their location
• Address local weather-related issues
• Focus on common problems for their roof type

I hope that helps you get better results moving forward.

Click to expand...

kreata73 said:

Let me break this down into a clearer strategy for targeting local roofing customers:

Think Local, Not National

The national search volume of 90,500 for "roof repair near me" isn't relevant to your specific market
Focus on your service area's unique characteristics

Specialize by Roof Type

1. Identify common roof materials in your area (like slate)
2. Create specific pages for each:
   • Slate tile repairs
   • Slate tile replacement
   • Slate roofing specialists
   • slate roofers

Target Money Keywords

• Focus on terms showing buying intent:
  • Cost estimates
  • Pricing information
  • Repair quotes

Smart Targeting Tips

1. Research neighborhoods with 20-40 year old homes
2. Study local building codes and regulations
3. Understand area-specific roofing problems
4. Offer something better than just a "free quote"

Think Like a Homeowner

• Consider their specific concerns in their location
• Address local weather-related issues
• Focus on common problems for their roof type

I hope that helps you get better results moving forward.

Click to expand...