Running Google Ads in restricted HVAC niches — verification issues lately?

Hey guys,

We’re operating in HVAC / appliance repair and have been relying heavily on Google Ads.

One thing we’ve consistently noticed is that most major brand keywords in this space are restricted, which already makes things more complex.

We’ve been able to get accounts running and even push through initial restrictions without major issues.

We are operating with business accounts (not personal setups), and we’re able to pass initial restrictions and get campaigns live.

since around February, shortly after that, activity verification is triggered and campaigns get paused.

This has become the main bottleneck for us recently.

yutalersa said:

Activity verification triggers are Google's response to the surge in fake local service accounts , HVAC got hit hard because it's a top fraud category. Your best move is warming the account with broad non-brand campaigns for 2-3 weeks before touching any restricted brand keywords, gives the account enough behavioral history to pass activity checks without flagging.

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Makes sense. we warm up the account for 1 week usually.

But what about cases where the account still gets hit with activity verification even after warming?

Are you usually solving that through account structure or something else?

You need to verify everything possible from documents to the payment method. In recent weeks, Google has also started paying much more attention to the Gmail account itself, which wasn’t the case before. Google is becoming smarter and strengthening its checks with each passing quarter.