I am currently running a gaming site, that promotes servers for many different games. There is another person competing for the same brand name as us, and they are currently outranking us for the brand. I was wondering what SEO measures I can take to outrank him, the site is running wordpress, and I have a lot of the onpage SEO that I know how to do complete. I have owned the domain for nearly a year, put content on it for a long while (6 months atleast), but then the hosting went down, and I put it back up about a month ago. Should I use tools such as "No Hands SEO" or are those types of backlinks useless now? I've been hesitant about linkbuilding because of the panda update, which I don't know how it will affect my linkbuilding, and I've decided to try and ask some people who know about this better before I attempt anything that may mess my site up. It does not seem as if my competitor is doing much SEO, and I think I own a better domain for the keyword. My competitors domain is keyword d0t us and my website is key-word d0t cee oh m TLDR: What is the best linkbuilding campaign I should use for a gaming site to get to the top of a brand name keyword with a competitor who does not appear to be building links or SEO. Thanks for reading this, and any help you can give me would be much appreciated!