schttrj
Power Member
- Feb 27, 2011
- 593
- 212
It's actually dubious as to how it works.
Check this article first:
https://www.seroundtable.com/remove-301-redirects-google-seo-26978.htmlhttps://www.searchenginejournal.com/301-redirect-pagerank/275503/https://www.searchenginejournal.com/google-301-redirects-canonical/363652/
In other words, Google treats your 301-redirect as a "potential" canonical and passes the link juice to the new URL. Otherwise it won't rank, right?
The question is, what happens to the old URL then? In one article, John Mueller says that Google does not access (or crawls) that URL again. Unless (and this is my theory) someone revives that domain again and forces Google to re-crawl the link again. Now the question is, will that URL have the same SEO authority like before? If I were Google and I knew that SEOs can very well redirect the same domain to many new domains again and again, thus replicating the authority to multiple domains, what I would do is keep a record whereby once a URL has been canonicalized with a "permanent" directive/signal, I would keep that in record and make sure that the next time it is 301-redirected again, I would not pass the same juice to another new domain if at all.
This would be justified with Google's obsession with authority websites/brands. If you were such an entity, you might change your business name to a new one. Perfectly logical. But why would you keep changing your name 20 times consecutively? I would say, the higher the number of redirects of a domain, the lower the juice passed if at all. Otherwise it makes no sense.
Check this article first:
https://www.seroundtable.com/remove-301-redirects-google-seo-26978.htmlhttps://www.searchenginejournal.com/301-redirect-pagerank/275503/https://www.searchenginejournal.com/google-301-redirects-canonical/363652/
In other words, Google treats your 301-redirect as a "potential" canonical and passes the link juice to the new URL. Otherwise it won't rank, right?
The question is, what happens to the old URL then? In one article, John Mueller says that Google does not access (or crawls) that URL again. Unless (and this is my theory) someone revives that domain again and forces Google to re-crawl the link again. Now the question is, will that URL have the same SEO authority like before? If I were Google and I knew that SEOs can very well redirect the same domain to many new domains again and again, thus replicating the authority to multiple domains, what I would do is keep a record whereby once a URL has been canonicalized with a "permanent" directive/signal, I would keep that in record and make sure that the next time it is 301-redirected again, I would not pass the same juice to another new domain if at all.
This would be justified with Google's obsession with authority websites/brands. If you were such an entity, you might change your business name to a new one. Perfectly logical. But why would you keep changing your name 20 times consecutively? I would say, the higher the number of redirects of a domain, the lower the juice passed if at all. Otherwise it makes no sense.