- Oct 9, 2013
- 3,119
- 12,603
Why do so many people think a "301 redirect", ie "permanent redirect" means that the domain PERMANENTLY passes all link juice to whatever it points, like it's a cup of juice and it's just emptied it?
How many people actually believe this and where did this nonsense come from?
A "permanent redirect" is a TECHNICAL term, folks. When you do a 301 redirect you're saying that it's not going to change back. A 302, a temporary redirect, which means you plan on using it temporarily. None of this has anything to do with SEO or link juice. These are ancient HTTP web server status codes.
I would just like to clear this up now and hope as many people as possible understand this.
A 301 is only transferring link power for the duration of that 301 being active. Once it's removed, the power remains on the original domain. There's no "permanent passing of link juice".
How many people actually believe this and where did this nonsense come from?
A "permanent redirect" is a TECHNICAL term, folks. When you do a 301 redirect you're saying that it's not going to change back. A 302, a temporary redirect, which means you plan on using it temporarily. None of this has anything to do with SEO or link juice. These are ancient HTTP web server status codes.
I would just like to clear this up now and hope as many people as possible understand this.
A 301 is only transferring link power for the duration of that 301 being active. Once it's removed, the power remains on the original domain. There's no "permanent passing of link juice".