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Rewrite Content To Optimize Or Just Build Links

Discussion in 'BlackHat Lounge' started by jayzzon123, Jul 16, 2017.

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  1. jayzzon123

    jayzzon123 Junior Member

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    I have a blog post dated 2014 that ranked #40 in semrush. The KW has 15 keyword difficulty on KW Finder and 18 on long tail pro. It has 9,900 monthly searches on keyword planner. The article is not SEO optimized and don't have any backlinks to the url. Also, the content that discusses the KW is only 77 words but the whole article is 500+ words. I'm planning to rewrite the whole article to SEO optimize and build some links to it. Is it OK to do the rewriting?
     
  2. ScribScribScrib

    ScribScribScrib Jr. VIP Jr. VIP

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    Rinse and repeat, be willing to invest a month of your life to answer that question as nobody else is going to do it for you.
     
  3. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    I would do both, add more words into the article then build links to it.
     
  4. jayzzon123

    jayzzon123 Junior Member

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    @LatteGrande how about changing the post slug, changing title to put the kw, and snippet? is this ok?
     
  5. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    If you change the post slug then you need to do a 301 redirection so that you won't lose your rank. Changing title and snippet is okay. Should be well optimised.
     
  6. jayzzon123

    jayzzon123 Junior Member

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    ok thank you