Reputation Management (ORM) Suggestions

Hello All!

I would love to hear suggestions for reputation management. What strategies do you use, websites, blogs, 2.0's, etc.? What will prove to be the best 'bang for buck'?

I have a client that would like to do some 'lite' ORM - meaning that there are only a 2-3 forum results with talk about their brand when you Google brand+reviews, or even just their brand name - they're not BURIED in bad reviews. The reviews are on niche forums, and not Yelp, Google, FB, Rip Off Report, etc. , so I'm thinking this shouldn't be too difficult.

Ultimately I'd love to hear everyone's best strategies and suggestions and I'll compile a list. In the end, I'll rank the list based on my personal results for everyone's reference.

Thanks for your help!

I moved this to ORM so you might get a few more responses. "Name + Reviews" is going to be difficult. 2-3 forums gives an indication that there is probably something bubbling under the surface with unhappy customers.

It's a matter of time before that ends up on RipOffReport, PC or something similar. Regardless whether they're buried in bad reviews or they have a few the strategy should be the same. Good content, placed on good sites, creates good results.

I think bogs 2.0 are best for that!