Guntater
Regular Member
- Dec 1, 2021
- 395
- 418
So you may be on the verge of buying PR services for your SEO - after all, there are benefits of getting published on big news sites like Yahoo, Fox News, and others, right? But is it truly worth it? Let's take a closer look at some pros and cons of this:
On the plus side...
On the plus side...
- Getting published by major news outlets increases your online visibility and reach.
- You'll get a boost in terms of credibility and reputation in the eyes of your target audience.
- If you have newsworthy content, PR services can help you get it published, which results in a lot of backlinks.
- PR syndication sites could bring about SEO penalties from Google. Backlinks from these sites are often seen as webspam, so they're actually counterproductive.
- Big news outlets articles can be expensive. It's often a pay-to-play business: Top-rated agencies may charge tens of thousands of dollars for a single article!
- Using a syndication platform may get you blacklisted by Google. The sudden influx of backlinks can look like you're trying to scam G's rankings, a red flag for almost any site.
