questions with facebook ads

Você deve criar muitos conjuntos de anúncios diferentes para testar qual é o melhor, então você pode aumentar o orçamento para os bons conjuntos de anúncios e reduzir ou desativar os ruins.
Como testar anúncios? qual segmentação usar? aberto ou segmentado?

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Start with a small budget and create multiple ad variations to see which performs best. Use A/B testing to compare different headlines, images, and audiences.
 
Best is to Use A/B Testing and through Leveraging Custom Audiences. Use custom audiences to target people who have already engaged with your brand, such as website visitors, email subscribers, or past customers.
 
The only 3 major things you need to focus on is

1) properly set up pixel
2) creatives - make sure they are relevant to your end goal .
3) Lookalike audience.

A/B testing of each decision you make for close to a week makes a lot of difference in finding the winning strategy
 
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