I'm trying to figure out the abiguity in regards to a certain keyword (3 letters, 1,870,000 results) The site that ranks in #1 position has the following stats: Site A: #1 Inlinks: 363 (Siteexplorer) PR: 2 Indexed pages: 136 Age of domain 2007 Site B: My Site Inlinks: 927 PR: 3 Indexed pages: 3k Age of domain: 2009 The only factor that I see is that Site A targets a micro niche, where as only a category of my site targets that niche. But on a high level my site targets a niche higher (ex: i'm targeting the niche 'clothes' of which there is a category called 'skirts' where as whole of Site A targets 'skirts') Could this be a reason? Creating a new domain/site isn't quite the way to go. So what measures can be taken in order to get my category to outbeat Site A? Presently, i'm using scrapebox with the '3 letter keyword' as the name and blasting comments. My site has links coming in from Wikipedia (I know i know, there is no link juice being passed) I have my articles published in the same directories as Site A What I do notice a big difference is links from squidoo.. But is squidoo only the real big factor in the rankings?