Major retailer has bought domain name, lest call it: something.xxx and plans to launch a big e-commerce site on it with special sections, lets say, umbrellas. They plan to launch at the beginning of 2017. My client is major manufacturer of umbrellas and doesn't want to sell through above-mentioned major retailer. My client wants me to buy a domain and to start "SEO-pumping" this new site that directly "attacks" competitors retailer site domain and its SERP position. What domain name should I go for? something-umbrellas.xxx or umbrellas-something.xxx or something else? Thanks, D.