[Question] Setting up a squeeze page for Real Estate leads.

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kazazak

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So my fiance is a licensed RE agent in FL, and I want to set up some lead generation for her. We want to make a little human soon so getting extra leads means extra opportunity for $$$ to help with the kids. My understanding as of now is set it up like every other squeeze page then target based off of the demographics she is closing on already. I plan to move forward with this soon, so I would like to ask if you would be willing to share any other insights or experience with set ups and strategies that could help us get ready for our first child?

TY in advance!
 
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you forgot to mention if there is any child on its way.
 
I have been doing real estate websites for 5+ years and I think the stand alone squeeze page is dead. You need a good professional real estate website service that gets people to sign up to access to the MLS and new listings alerts by email. I like http://www.proagentwebsites.com/ the best. I don't know if they are in your market, but find something like them. Cost between $79 and $100 bucks a month. If you are starting from scratch - you can work on the new site until you see some traffic and then sign up, but you might take a hit with the change.

You can do the SEO for the site and drive traffic there for capture and the system sends new listing emails out ever day. I have seen it in action with 1000 active buyer getting leads will make a for a few new sales every month.

Another good option is to sign up for mailchimp and add an email capture widget to the main page of your site and your blog. You will need to manage the list and create the emails that you send out. Mailchimp is free up to 2000 users and it the best email service I have ever seen.

Local search - check to see if you get a local search result for your local keyword. If so, I have had great success getting direct phone calls from buyers and sellers with a kickass Google+ page and business directory listing. This is a lot of work, but one commission will pay for the work for a whole year. My favorite is the word "Realtor" like "Miami Realtor" You get into the top three local results for a large city and the phone will ring a few times a week.

Its not easy or fast, but if you are going to look to the future it will be worth the investment.
Here is what you need:
Main RE website with MLS search, email capture, lead managment, and auto email system. Don't use the word "Realtor" in you domain name.
Matching blog on Blogspot.com
Facebook page
twitter account
Google+ page
Yelp page
Yahoo business directory (just a free listing)
Bing business portal listing
Here is what you do:
Do some automated link building or get someone to do it for you.
Write a useful blog post every few days - I know you will run out of topics in about a week - you will have to be creative.
Post the new blogpost on facebook, twitter and Google+ right after you publish.
Start collecting facebook friends and encourage people to "like" your fb page
Start collecting followers in twitter - don't go crazy and don't go outside your local area. It doesn't do you any good to have a follower in Montana.
Turn this whole thing into a hobby - If you are producing good content you will attract good clients.

I could speed talk about this for a month. If you like this and hit me up for some more...

CC
 
you forgot to mention if there is any child on its way.
Click to expand...

We are working on it now ;) We like to plan ahead.

CleverChristopher

I know it is difficult to be successful in this business for 5+ years and I truly appreciate you sharing your experience with me. I would love to speak with you in more detail and hear anything you would be willing to share.
 
I do have a few questions that came to mind after reading your reply. You said not to use "Realtor" in the domain. I assume because you don't want people knowing that it is a squeeze page to capture leads for a Realtor?

I'm am sure there is reason but I must ask, why would they sign up for my MLS on our site, when they can access free ones on sites like Realtor or Zipreality etc? Also, I've never incorporated anything like a search for a MLS listing into a website. I see that proagent website doesn't have any MLS for FL. Anytips or articles I could learn about doing this?

When setting up the website + blog etc. I assume it would be a generic RE website, or at least not for a specific agent? That way some time down the road, if it is still consistently gathering leads I could potentially sell the site.

And a random though: My fiancee does not know a lot about internet marketing but she is awesome with people. She suggested targeting divorced couples, Florida is second highest for divorce rates. What do you think of this idea?
 
@kazazak - Someone correct me if I'm wrong, but I always assumed you don't use the word 'realtor' for the same reason you do't use brand names. 'Realtor' is a registered trademark of the National Association of Realtors. Unless you're a member you might get hassled by them for using it.
 
Cleverchristopher said:
I have been doing real estate websites for 5+ years and I think the stand alone squeeze page is dead. You need a good professional real estate website service that gets people to sign up to access to the MLS and new listings alerts by email. I like http://www.proagentwebsites.com/ the best. I don't know if they are in your market, but find something like them. Cost between $79 and $100 bucks a month. If you are starting from scratch - you can work on the new site until you see some traffic and then sign up, but you might take a hit with the change.

You can do the SEO for the site and drive traffic there for capture and the system sends new listing emails out ever day. I have seen it in action with 1000 active buyer getting leads will make a for a few new sales every month.

Another good option is to sign up for mailchimp and add an email capture widget to the main page of your site and your blog. You will need to manage the list and create the emails that you send out. Mailchimp is free up to 2000 users and it the best email service I have ever seen.

Local search - check to see if you get a local search result for your local keyword. If so, I have had great success getting direct phone calls from buyers and sellers with a kickass Google+ page and business directory listing. This is a lot of work, but one commission will pay for the work for a whole year. My favorite is the word "Realtor" like "Miami Realtor" You get into the top three local results for a large city and the phone will ring a few times a week.

Its not easy or fast, but if you are going to look to the future it will be worth the investment.
Here is what you need:
Main RE website with MLS search, email capture, lead managment, and auto email system. Don't use the word "Realtor" in you domain name.
Matching blog on Blogspot.com
Facebook page
twitter account
Google+ page
Yelp page
Yahoo business directory (just a free listing)
Bing business portal listing
Here is what you do:
Do some automated link building or get someone to do it for you.
Write a useful blog post every few days - I know you will run out of topics in about a week - you will have to be creative.
Post the new blogpost on facebook, twitter and Google+ right after you publish.
Start collecting facebook friends and encourage people to "like" your fb page
Start collecting followers in twitter - don't go crazy and don't go outside your local area. It doesn't do you any good to have a follower in Montana.
Turn this whole thing into a hobby - If you are producing good content you will attract good clients.

I could speed talk about this for a month. If you like this and hit me up for some more...

CC
Click to expand...

Professional post with loads of info that really is valuable - post like this is why i like BHW :)
 
Someone correct me if I'm wrong, but I always assumed you don't use the word 'realtor' for the same reason you do't use brand names. 'Realtor' is a registered trademark of the National Association of Realtors. Unless you're a member you might get hassled by them for using it.
Click to expand...

I never would have thought of that! Thank you for pointing that out. Would I be able to use the word "Realtor" if my fiance is a member and we both own the site? Or would she have to be the sole owner?
 
The NAR National Association of Realtors has been on a crusade for years hunting down and taking away any and all URLs containing the word "Realtor" I personally owned 20+ high profile domains like dallas-realtor.net miami-realtor.net etc... I got called out on one of them last years and my first thought was to push forward and fly them the digital bird .!. But I was about to invest a lot of time and money into these domains so I did some research to see what t was all about and.....

They are fighting and winning this battle and there is a lot of legal precedence of big brand names being awarded domains they go after. I read several articles and press releases about gay-realtor.com losing their long fought battle. The owner of that domain had sub.sites in most major cities in America and the NAR took possession of the URL and pointed it to realtor.com.

For members of the NAR (any fee paying Realtor) there is very clear wording in their operating agreement about this exact topic.

I replaced all my URLs containing the word Realtor and my advice to everyone is to never register a domain name with a brand name that has a history of fighting back. We invest too much into the actual domain to risk losing it/them.

Kazazak I will PM you with my SKYPE name and we can talk about your project.

CC
 
yeah, even if you are a realtor, they still go after the url. they got a couple of mine, and those guys at activerain.c0m are on a witch hunt. your wife has to have the idx mls integration, those visitors aren't looking for realtors - they are lookng for houses and with any luck the realtor insinuates him/her self into the search. the properties are the squeeze page, and there is nothing wrong with listing 'pendings' as 'actives' and using them to procure the client. one thing i think the mls/idx is behind on are the button options "schedule a showing". i really feel "ask a question about this property" would procure a higher amount of leads. people are afraid, but it doesn't mean their not serious. google places (i know it has a new name) for realtors is great, and citations are easily manipulated. if her broker has already taken that address you can use one of the p.o. boxes that does not use the term "p.o. box".
 
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