I've been using Google Ads, but it's been eating into my profits. Besides SEO, I've found another strategy that's been effective for me, although its suitability might depend on your specific market. I'm in the hydroponics sector, and here's what I do:
I call my approach "the train," with Amazon as the starting point. Amazon is great for traffic and acts as the top of the sales funnel. To stay competitive there, I use a repricing tool, which is essential in today's competitive e-commerce environment. Customers generally look for three things: the lowest prices, quick shipping, and convenience. If you're considering Amazon and want a less risky option, try Fulfillment by Merchant (FBM). It requires handling your own warehousing and shipping, but you'll need to fight harder to get the buy box.
The next step in "the train" is using Shopify, though WooCommerce or similar platforms also work. I use a tool called Pro Importer to sync my Amazon products and pricing with my Shopify store. This consistency is key. Some customers prefer to shop outside Amazon, so having a direct store can help capture that market and build customer loyalty.
On my Shopify store, I use the Simprosys Google Shopping Feed app. This tool allows me to list all my products on Google Shopping, making it easier for Amazon customers to find my store. With competitive pricing from my repricer, I've seen good sales volumes from Google Shopping.
I hope this strategy offers some ideas and helps with your store. Good luck!
