***[Question: for the Ecom Veterans]... ***

[SecreXAgent]

Building funnels, launching Shopify stores, and testing products with ads.. I've been putting in the work, but hitting minimal sales and burning on Facebook & tiktok ads spend and lately haven't had any sales. I don't know if you've experienced the nagging feeling of tunnel vision that you're missing something. So, I'm turning to the ecom veterans here in hopes of getting out of this rut and helping others who are stuck as well. what was that "Aha!" moment in your journey that broke through a similar obstacle? Which course or resources truly propelled you forward? What are mistakes that you've made along the way?.. Any insights, stories, or advice would be appreciated. Thank you in advance.

 

[anok2k]

I've been using Google Ads, but it's been eating into my profits. Besides SEO, I've found another strategy that's been effective for me, although its suitability might depend on your specific market. I'm in the hydroponics sector, and here's what I do:



I call my approach "the train," with Amazon as the starting point. Amazon is great for traffic and acts as the top of the sales funnel. To stay competitive there, I use a repricing tool, which is essential in today's competitive e-commerce environment. Customers generally look for three things: the lowest prices, quick shipping, and convenience. If you're considering Amazon and want a less risky option, try Fulfillment by Merchant (FBM). It requires handling your own warehousing and shipping, but you'll need to fight harder to get the buy box.



The next step in "the train" is using Shopify, though WooCommerce or similar platforms also work. I use a tool called Pro Importer to sync my Amazon products and pricing with my Shopify store. This consistency is key. Some customers prefer to shop outside Amazon, so having a direct store can help capture that market and build customer loyalty.



On my Shopify store, I use the Simprosys Google Shopping Feed app. This tool allows me to list all my products on Google Shopping, making it easier for Amazon customers to find my store. With competitive pricing from my repricer, I've seen good sales volumes from Google Shopping.



I hope this strategy offers some ideas and helps with your store. Good luck!

 

[SecreXAgent]

I've been using Google Ads, but it's been eating into my profits. Besides SEO, I've found another strategy that's been effective for me, although its suitability might depend on your specific market. I'm in the hydroponics sector, and here's what I do:



I call my approach "the train," with Amazon as the starting point. Amazon is great for traffic and acts as the top of the sales funnel. To stay competitive there, I use a repricing tool, which is essential in today's competitive e-commerce environment. Customers generally look for three things: the lowest prices, quick shipping, and convenience. If you're considering Amazon and want a less risky option, try Fulfillment by Merchant (FBM). It requires handling your own warehousing and shipping, but you'll need to fight harder to get the buy box.



The next step in "the train" is using Shopify, though WooCommerce or similar platforms also work. I use a tool called Pro Importer to sync my Amazon products and pricing with my Shopify store. This consistency is key. Some customers prefer to shop outside Amazon, so having a direct store can help capture that market and build customer loyalty.



On my Shopify store, I use the Simprosys Google Shopping Feed app. This tool allows me to list all my products on Google Shopping, making it easier for Amazon customers to find my store. With competitive pricing from my repricer, I've seen good sales volumes from Google Shopping.



I hope this strategy offers some ideas and helps with your store. Good luck!

Woah I appreciate you taking the time to share that!

I'm in the decal niche, trying out different designs and trying to target the right customers. My question is how do they go from amazon to your website? or do you mean after the inital purchase from amazon, you have a offer in the box for them to shop directly on your website?

 

[anok2k]

Thank you. I'm happy to help; I think since you are doing decals, putting an 'Amazon product package insert' into your shipped orders is an excellent way to bring them back to your website. Just do it in a casual way, listing the website and phone with the 'thank you' I would consider putting it on an inexpensive decal since you do that anyway, for free, and including that with the package. Here is an article to check out: hxxps://www.junglescout.com/blog/amazon-product-packaging-inserts/

Here is Amazon's policy on package inserts

• You cannot ask customers to write a positive review, provide an incentive to write a review, or attempt to divert negative reviews away from Amazon. ...
• You cannot push Amazon customers to your own website or otherwise try to circumvent the Amazon sales process.

Cheers, and Happy Holiday!!!