Question about Bing Ads + Clickbank

Hi guys, what is the difference between expanded text ad and text ad? and wich one is better?

When you build a campaign you start with a broad keywords or exact keywords?
Thanks

expanded text is better than old text ads!

Ilias said:

Hi guys, what is the difference between expanded text ad and text ad? and wich one is better?

When you build a campaign you start with a broad keywords or exact keywords?
Thanks

Click to expand...

1) Varies really.... but from my initially testing expanded ads outperforms standard ads in terms of CTR.

2) I would recommend starting out with phrase and exact, to see how conversion goes. Because chances are, if it doesn't convert with phrase/exact it probably won't convert with broad.