- Nov 29, 2018
- 837
- 172
PIXEL FACEBOOK KEY CONVERTER FACEBOOK ADS
Hello everyone, recently many people who have made friends from Fb to the Zalo group have asked me many questions, most of them only care about my content and how to set up ads, but they don't care about a very important factor which is the Fb Pixel.
Today I want to share with everyone a better understanding of what Pixel is and how it operates? How it works and how to set up a Pixel is really neat. That's ridiculous
WHAT IS A PIXEL?
A pixel is essentially a tracking code installed on a landing page or website. I run ads so I will install it in ldp which is more suitable because now FB has limited us to only 8 events so we can optimize, but on the website it is really too many buttons and many events are very difficult. The difficulty is measuring
When you install Pixel into ldp, when customers interact anywhere, the pixel will record all events that take place on this ldp including: where they surfed, what buttons they clicked, what Buy or not or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget to people who visited through the Pixel.
CONDITION?
Pixel operation is so simple and useful only when it is taught intelligently. That means you will give it a lot of data; Let as many people access the ldp so that the pixel learns more and more facts including knowing what the object is, who the object is, and how the object works.
Pixel becomes more and more intelligent like it is its own big data. Instead of using Facebook's big data, I create my own big data and then operate and retrieve data from that data. If it's mine, it will be more accurate.
IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads, it will have a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning that within these 7 days you must reach 50 events. If you do not set 50 events, the machine learning process will not be completed and The pixel will be very stupid and it will not help in future advertising.
When there are 50 events, Facebook will evaluate that this pixel will know who its customer file is and what kind of target audience it is. It will parse it out and distribute accordingly. After 50 events it is likely that the advertising cost will be cheaper even though it may not be cheap but it will have more consistent distribution and it will have a better conversion rate.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the sub-pixel process that records user data. Use and create a suitable customer file.
HARD
Not every product can run conversion ads. Conversion ads are suitable for low-value items so it passes the learning curve better. If you run high-value products, the machine learning process will not be optimal. But I personally feel that for a chemical process transitions are really important
HOW TO CREATE A PIXEL
The way to create a pixel is divided into 2 types: one is Pixel created from personal account and the other is Pixel created from BM. Personally, I still prioritize creating from BM, but this time there are a lot of scans, so everyone should choose strong, reputable BMs.
Because of the advantage of creating Pixel from BM, it can be shared to personal accounts and shared to BM too. This means you can raise pixels from many data sources, everyone runs 1 personal account, 2 personal accounts, 3 individuals, 4 personal accounts, up to a dozen personal accounts, but everyone only shares 1 Pixel so they can raise that pixel. and make it smarter and you can share another BM too. As for personal accounts shared via tkcn and BM, I don't know how to do it yet. Along with the fact that a via now doesn't have a long life, it takes me about a week to get to this island, and at this time it's pixels aren't very smart.
How to create pixels
Personal account: Click on each image to view
BM: do the same but when adding to ldp to step 6, add "," and "space"
Through the instructions, you have created a Pixel, but for it to be useful to you... it will be clear in the next lesson.
CONCLUDE
Ok here are the basics of what a pixel is, whether pixel machine learning is important or not, how to create and install pixels on a personal account as well as BM. How to set up events, track and measure results, I will explain more clearly in the next article.
Thank you for watching it all.
Hello everyone, recently many people who have made friends from Fb to the Zalo group have asked me many questions, most of them only care about my content and how to set up ads, but they don't care about a very important factor which is the Fb Pixel.
Today I want to share with everyone a better understanding of what Pixel is and how it operates? How it works and how to set up a Pixel is really neat. That's ridiculous
WHAT IS A PIXEL?
A pixel is essentially a tracking code installed on a landing page or website. I run ads so I will install it in ldp which is more suitable because now FB has limited us to only 8 events so we can optimize, but on the website it is really too many buttons and many events are very difficult. The difficulty is measuring
When you install Pixel into ldp, when customers interact anywhere, the pixel will record all events that take place on this ldp including: where they surfed, what buttons they clicked, what Buy or not or just watch and exit. The Pixel will save all that data so that when you sell a similar product later, we can retarget to people who visited through the Pixel.
CONDITION?
Pixel operation is so simple and useful only when it is taught intelligently. That means you will give it a lot of data; Let as many people access the ldp so that the pixel learns more and more facts including knowing what the object is, who the object is, and how the object works.
Pixel becomes more and more intelligent like it is its own big data. Instead of using Facebook's big data, I create my own big data and then operate and retrieve data from that data. If it's mine, it will be more accurate.
IS PIXEL'S MACHINE LEARNING IMPORTANT?
Usually when people run conversion ads, it will have a process called a machine process. The machine learning process will take place in 50 events and after 7 days, meaning that within these 7 days you must reach 50 events. If you do not set 50 events, the machine learning process will not be completed and The pixel will be very stupid and it will not help in future advertising.
When there are 50 events, Facebook will evaluate that this pixel will know who its customer file is and what kind of target audience it is. It will parse it out and distribute accordingly. After 50 events it is likely that the advertising cost will be cheaper even though it may not be cheap but it will have more consistent distribution and it will have a better conversion rate.
Pixel machine learning is extremely important. It's not the same as traffic, likes, or messages, but pixel machine learning is the sub-pixel process that records user data. Use and create a suitable customer file.
HARD
Not every product can run conversion ads. Conversion ads are suitable for low-value items so it passes the learning curve better. If you run high-value products, the machine learning process will not be optimal. But I personally feel that for a chemical process transitions are really important
HOW TO CREATE A PIXEL
The way to create a pixel is divided into 2 types: one is Pixel created from personal account and the other is Pixel created from BM. Personally, I still prioritize creating from BM, but this time there are a lot of scans, so everyone should choose strong, reputable BMs.
Because of the advantage of creating Pixel from BM, it can be shared to personal accounts and shared to BM too. This means you can raise pixels from many data sources, everyone runs 1 personal account, 2 personal accounts, 3 individuals, 4 personal accounts, up to a dozen personal accounts, but everyone only shares 1 Pixel so they can raise that pixel. and make it smarter and you can share another BM too. As for personal accounts shared via tkcn and BM, I don't know how to do it yet. Along with the fact that a via now doesn't have a long life, it takes me about a week to get to this island, and at this time it's pixels aren't very smart.
How to create pixels
Personal account: Click on each image to view
BM: do the same but when adding to ldp to step 6, add "," and "space"
Through the instructions, you have created a Pixel, but for it to be useful to you... it will be clear in the next lesson.
CONCLUDE
Ok here are the basics of what a pixel is, whether pixel machine learning is important or not, how to create and install pixels on a personal account as well as BM. How to set up events, track and measure results, I will explain more clearly in the next article.
Thank you for watching it all.
