Phrase Match Question

mego818

Junior Member

Jun 5, 2011

110

290

• May 1, 2013

• #1

I have a question about phrase match. If i set adwords for the keyword "house clean" (phrase match), will it also target the keyword house cleaning? My logic behind it is that "house clean" is the phrase so:

"house clean" +ing should work. Or is this not how it works? Is it only different words that get targeted in addition to a phrase in a phrase match?

 

Panther28

Elite Member

Executive VIP

Jr. VIP

May 2, 2010

9,941

16,053

• May 1, 2013

• #2

Yes it should do, as phrase includes variations. Its more likely it will shown though because it has the word "clean" in it

 

Endire

Elite Member

Mar 27, 2012

1,756

1,075

• May 1, 2013

• #3

Mego,

Yes the ing at the end of the word will cause your ad to be triggered.

More on matching options here,

https://support.google.com/adwords/answer/2497836?hl=en

Best,

Shawn

 

R

rxxpertz

Regular Member

Oct 30, 2009

266

19

• May 1, 2013

• #4

Sure it would show. However, the best way of structuring IMO is to have the MOST successful keywords (once identified) as exact match in small ad groups.

 

imperial444

Elite Member

Jan 13, 2011

1,799

436

• May 1, 2013

• #5

Sure it will but try to go with exact matches to get you the most fullest info about the keyword.

 

LloydDobbler

Junior Member

Nov 7, 2007

117

13

• May 2, 2013

• #6

Yes but also check the box in - settings (scroll to bottom) -Keyword matching options -Include plurals, misspellings, and other close variants. This will also show the ad for what it says. Then after you run the campaign for a week check for what users actually search that trigger your ad by looking here -keywords -keyword details -All -Columns -Attributes -Keyword -Apply. Now you will see what people really searched for and add these terms as exact match keywords to better your quality score.
Happy Bidding

 

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G

golova

Newbie

Jan 26, 2009

11

3

• May 3, 2013

• #7

I prefer to use exact and enhanced broad match. Sometimes I place them in 2 different campaigns as it's good to bid myself on axact matches and use conversion optimizer bidding for enhanced broad match.

 

mego818

Junior Member

Jun 5, 2011

110

290

• May 3, 2013
• Thread Starter Thread Starter

• #8

Thanks for all the help guys.

 

A

auvaauva

Newbie

Apr 23, 2013

9

1

• May 10, 2013

• #9

Hi, i can not find setting in adwords and where is Keyword matching options -Include plurals, misspellings, and other close variants? Can u please advice me, thanks a lot.

LloydDobbler said:

Yes but also check the box in - settings (scroll to bottom) -Keyword matching options -Include plurals, misspellings, and other close variants. This will also show the ad for what it says. Then after you run the campaign for a week check for what users actually search that trigger your ad by looking here -keywords -keyword details -All -Columns -Attributes -Keyword -Apply. Now you will see what people really searched for and add these terms as exact match keywords to better your quality score.
Happy Bidding

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