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Phrase Match Question

Discussion in 'Adwords' started by mego818, May 1, 2013.

  1. mego818

    mego818 Junior Member

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    I have a question about phrase match. If i set adwords for the keyword "house clean" (phrase match), will it also target the keyword house cleaning? My logic behind it is that "house clean" is the phrase so:

    "house clean" +ing should work. Or is this not how it works? Is it only different words that get targeted in addition to a phrase in a phrase match?
     
  2. Panther28

    Panther28 Elite Member

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    Yes it should do, as phrase includes variations. Its more likely it will shown though because it has the word "clean" in it
     
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  3. Endire

    Endire Elite Member Premium Member

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  4. rxxpertz

    rxxpertz Regular Member

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    Sure it would show. However, the best way of structuring IMO is to have the MOST successful keywords (once identified) as exact match in small ad groups.
     
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  5. imperial444

    imperial444 Elite Member

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    Sure it will but try to go with exact matches to get you the most fullest info about the keyword.
     
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  6. LloydDobbler

    LloydDobbler Junior Member

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    Yes but also check the box in - settings (scroll to bottom) -Keyword matching options -Include plurals, misspellings, and other close variants. This will also show the ad for what it says. Then after you run the campaign for a week check for what users actually search that trigger your ad by looking here -keywords -keyword details -All -Columns -Attributes -Keyword -Apply. Now you will see what people really searched for and add these terms as exact match keywords to better your quality score.
    Happy Bidding
     

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  7. golova

    golova Newbie

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    I prefer to use exact and enhanced broad match. Sometimes I place them in 2 different campaigns as it's good to bid myself on axact matches and use conversion optimizer bidding for enhanced broad match.
     
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  8. mego818

    mego818 Junior Member

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    Thanks for all the help guys.
     
  9. auvaauva

    auvaauva Newbie

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    Hi, i can not find setting in adwords and where is Keyword matching options -Include plurals, misspellings, and other close variants? Can u please advice me, thanks a lot.