Hey guys, I've just started a website to sell online personal training. Website is: www.jmatthewsfitness.com Obviously (I think) the main keyword is "online personal trainer" but that seems to be highly competitive. Am I better off choosing other, less competitive keywords to focus on first (and if so, which ones?), before focusing on the main keyword? My budget is $300 for now. Going to purchase some SEO services from the marketplace section on this site. Which do you guys think I should get and which keywords should I go for? Sorry for the stupid questions, I'm completely new at this. Thanks guys!