Something I haven't seen talked about is persona creation. I've gotten to know a few bloggers that are making over 20K/month in info products, just based off of their brand/persona. Has anyone thought of creating a "brand" or "identity" in order to sell products and services? I've been doing some thinking, and this seems to be a viable option, for me at least. Thinking about it deeper, a person could have 2-3 personal brands floating around in different industries, and the upkeep wouldn't be that difficult. I've been giving this some heavy thought, because Im a marketing consultant, and to start this process would be relatively easy for me. Is this something that anyone has tried? Does it sound like a solid idea? Any feedback is appreciated.