How to Get 1-10 Demos Every Day with Automated
Cold Email Outreach Using LeadsPlanet
️ This is the best minimal effort maximum gain system for high ticket B2B offers we’ve found.
You can set everything up in 1-2 hours, and you’re ready to go. Once you understand the system, you can give this tutorial to your VA’s and make your life even easier.
If you combine this strategy with personalized first lines, you can get even better results. But this strategy works even without personalization.
️ Before starting, create a free LeadsPlanet account
here. We’re going to be using LeadsPlanet for automating email sending.
Before we get into the specifics, here are the rough estimates. You can set up this exact system for 1 email account too, but this is to show you the potential and scalability.
Numbers:
1000 emails daily
30K monthly (50% open rate)
15K opens (5% reply rate)
750 replies (15% positive)
112 booked meetings (75% show-up rate)
84 live demos (20% close rate)
16 closes ($1K ticket)
16K/mo
Cost / Tech Stack:
10 Domains - $90
30 Google Workspace users/email addresses - $99
30K Leads Scraping from leadsplanet.co
30K Leads Sending with LeadsPlanet - $99-$299 (pricing ranges)
30K Leads Cleaning with BulkEmailChecker - $30
Total: $493 the first month, then $403/mo
Investment Gain - $15,396.00
ROI - 5,596.26%
Not too shabby right? Let's get this set up…
Step-By-Step Instructions
Domain & Email Setup
Here’s the checklist you can use to keep track of all the steps for Domain & Email setup and also give to your VAs.
We want to buy secondary domains for cold emailing so we don’t damage the reputation of your main domain. And for each domain, we want to create max 2-3 email accounts. From each email, we’re going to be sending only 30-50 emails a day to not get stuck in spam.
Buying Domains (10 mins)
Buy domains that are similar to your main domain. Top-level domains work best. We’ve had success with domains like .agency .tech too, but if possible, buy .com domains.
If your business is called Shrimp.com, then buy domains like:
Getshrimp.com
Tryshrimp.com
TastyShrimpApp.com
Here’s a
list of domains with the worst reputation. Don’t use these.
We use GoDaddy for buying Domains because we’ve used it for a long time and it has tons of integrations and tutorials. You do you.
TIP: Make sure you go to
https://account.godaddy.com/subscriptions and cancel all renewals if you do not want to use these domains for more than a year.
Setting Up Google Workspace (3 mins)
Go to
https://workspace.google.com/ and click Get Started. Follow the on-screen instructions until your Google Workspace account is set up. You can safely create 2-3 emails per domain (by adding users in your Google Workspace admin).
Connect 3 domains per Google Workspace.
Setting Up Domains - SPF, DKIM, DMARC & Forwarding (15-20 mins)
Now we get to the fun part! You should authenticate all the domains you are sending emails from. Here are the three parameters you have to set up for each domain: SPF, DKIM, and DMARC.
1) Set up SPF
Assuming you are using Google Workspace you can follow
this guide to set up SPF.
You can check if your SPF is properly set up using
this tool.
2) Set up DKIM
Again, assuming you are using Google Workspace you can follow
this guide to set up DKIM.
You can check if your DKIM is properly set up using
this tool.
3) Set up DMARC
Important: Configure DKIM and SPF before configuring DMARC. DKIM and SPF should be authenticating messages for at least 48 hours before turning on DMARC.
Assuming you are using Google Workspace you can follow
this guide to set up DMARC.
You can check if your DMARC is properly set up using
this tool.
4) Set up Forwarding
Also, you want to forward the new domains to your main domain. This can be done in the settings of your domain provider. If you are using GoDaddy, you can follow
this guide.
Setting Up Emails Accounts & Forwarding (10 mins)
Then forward all of your created email accounts to your main account for easier monitoring. You can do this in Gmail by following
this guide.
This way you will have a master inbox where all the replies are stored.
Making sure everything is set up correctly
Before starting your campaigns, you want to make sure the domain and email setup is done correctly.
For domains, use
SPF & DKIM check.
For testing email spamminess, use
Mail Tester.
If something's wrong, go back and quickly fix it
Leads & Targeting
Finding leads is easy, the harder part is knowing exactly which kinds of leads are the best. We approach it based on case studies. Who are the people who have gotten the most value out of your or your client's service? And who in that company is in charge of dealing with your offering?
If you don’t exactly know who to target, just try different options until you find a targeting & email combo that works. Then just get as many similar leads as possible.
Getting Leads (1-10 mins)
️ leadsplanet.co
Unlimited leads scraping
Offers integrated cold email sequences tool
Unlimited email sending accounts
Up to 10 team members including in the price
Unlimited contacts and leads storage in CRM
Import leads into the campaign in 60 seconds.
Need SalesNavigator
️ Apollo.io
They have a huge database of B2B leads, and you can filter them with tens of filters like revenue, employee count, niche, tech stack, etc.
Can export only 10K emails/M
The main plan allows you to export 25 leads at a time.
They have rate limit on how many leads you can save per hour, day etc
Allows you to export 25 leads at a time.
Great Database.
Great Filters.
Cleaning Leads (5 mins)
https://bulkemailchecker.com
If we’re not in a rush, this is our go-to. It’s quite slow but the cheapest.
Cheap.
Slow.
On the left-hand side select Bulk Verify.
On the right-hand side select This file contains multiple columns of data in a CSV spreadsheet. Select the file with your leads and click Upload.
Wait 2-3 minutes for the next window to appear and click the green button Check Status.
Select the column with the email address. Click the green button Select.
Wait 5 minutes until the next window appears to start the validation process.
Click the green button to start the validation process. We recommend the slower validation method since it is significantly cheaper.
Once the lead list has finished validating and you have exported the lead list from [LeadsPlanet Cleaning Service], make sure to format and clean it before sending emails.
You do that by only keeping the rows that say “The address passed all tests” in the Details column (the last column all the way to the right). Remove any rows that don’t say The address passed all tests, such as Dupe., The address does not have a valid DNS., None., Is a Catchall mx server config., Greylisting is active on this server. Etc.
The following step-by-step instructions show you how to do this fast and accurately.
Upload the .csv to your GDrive as a Google Sheet. Apply filters on the entire sheet.
Once the filter is applied to the entire sheet go to the column Details. Click on the filter symbol inside of that column header. Click Clear and type in the search box passed so you can find all email addresses that have passed the validation stage. Click on the result and press OK.
Select all, copy and paste into a new sheet inside the same spreadsheet. Add -only-passed at the end of the new sheet name where you pasted in the results.
Delete the original tab/sheet so you only have the [NAME]-only-passed sheet left in the spreadsheet.
This makes sure that you’re only sending to valid emails and keeping your spam score low. Once you’ve done that, you are ready to proceed and start sending in LeadsPlanet
https://www.zerobounce.net/
Faster.
More Expensive.
Make sure that the lead list that you’re going to upload on the next step only contains the validated emails and not the negative results.
Setting Up The Campaign With LeadsPlanet
We use LeadsPlanet because you can connect unlimited email accounts (it’s not pay per account like most similar software) and it’s the easiest software to use (because we built it like that).
Create a free trial account here:
https://leadsplanet.co
Connecting Email Accounts (10 mins)
Simply connect all your emails with LeadsPlanet here:
https://app.leadsplanet.co/dashboard/campaigns/features/senders
Uploading Leads (1 min)
Just upload all the cleaned leads via CSV.
Setting Up The Sequence (5 mins)
Email Copy:
Keep your emails short and sweet. We don’t use any links. Try pattern interrupts and get
creative. Don’t send that boring shit that everybody’s sending.
Here are a bunch of great
cold email sequences from Lemlist users.
Here’s another list of
cold email templates from Hunter.io
For first lines we recommend
Listkit.
We use a 3-step sequence.
Step 1 - Initial Cold Email.
Step 2 - Quick bump.
Step 3 - Break-up Email.
Scheduling (1 min)
Here just start with work-hours in the time zone where your leads for this campaign are located at.
Advanced Options (1 min)
Emails To Use - Just select all the accounts for this campaign you want to use. This is the real superpower of LeadsPlanet. It will start sending emails from all of these accounts automatically.
Stop sending emails on reply - Stops the sequence for the user who has replied. This is recommended.
Delivery and Open optimization - To reach 80% open rate and avoid spam you need to setup custom tracking domain:
1. On your leadsplanet account go to:
https://app.leadsplanet.co/dashboard/campaigns/features/custom-tracking-domains
2. Add a A record to your domain pointing to this ip: 147.135.6.154
you can disable open tracking and the tracking pixel in your emails with this option. It will improve your deliverability but you won't be able to track the open rate.
Delivery optimization - To improve deliverability, you can send your emails as text-only. This function disables the tracking pixels so you won't be able to track the open rates.
Daily Sending Limit - We recommend sending a maximum of 30-50 emails a day for best results, so just multiply your added accounts in this campaign by 30 to set this number.
That’s it. Now you can launch your campaign.
Congrats! LeadsPlanet will start sending out emails every day automatically from all your connected accounts, and you just need to keep an eye on the campaigns.
Analyzing Campaigns
Use the Analytics Tab to keep an eye on your campaigns and pause the ones that aren’t delivering results.
Benchmarks
We want to hit:
50% Open Rate
5+% Reply Rate
If the open rate is lower, try a different subject line and make sure your emails are not getting stuck in spam. If they are in spam, pause the campaign for a couple of days and let the warm-up run until you’re out of spam.
If the reply rate is lower, change your email copy and/or targeting. It can take a couple of different tests until you find a working combo.
Scaling Up
Scaling up is super easy. Just create more domains/email accounts, and add them to your LeadsPlanet campaign and increase the daily sending limit.
Feel free to send this tutorial to VA’s and just have them set up as many domains and emails as you need.
The End. Feedback & Suggestions
That’s it. Thanks for reading, and now it’s time to start executing.
Always happy to hear from you guys what you think we can improve to make this system & LeadsPlanet even better/cheaper/quicker.
