I'm a fast reader! And the collected ebook is short, and very much to the point. His policy is: leave a review if you wish, and have something nice to say. I think that's fair!
Some of the techniques in it I never even realized existed. One of them I knew existed, but seemed like so much work for no reward at all. He clearly shows how it's not any more work than if you normally visit Reddit, and the rewards are huge due to being right there with your target market. The other techniques seem obvious on the surface (once he introduces them and you facepalm at missing the obvious), however, he shows exactly what steps to take, and what to avoid, to maximize the potential without wasting time flailing around, as I certainly do when trying to market myself.
The Facebook book was very short and a little more involved, but that's because I'm not a fan of Facebook itself and not familiar with most things about it. Someone who uses Facebook already, and is comfortable with it, might find his advice very useful indeed. It's advice similar to one of the Reddit techniques, but with precise Facebook instructions.
He includes code snippets and screenshots, which are more useful than even a 1,2,3 method, IMO. Though the entire ebook is a 1,2,3 method in and of itself.
The Reddit techniques are invigorating, IMO, because I know of 2 giant forums where one of my target markets gather, yet I've avoided those forums because they seemed like a waste of time. I didn't understand how to tap their potential and knew to avoid the time-sink. This book solves that problem so very, very well. It's a masterwork of leveraging audiences on forums, essentially. I can see how I can adopt some of these ideas to Twitter (where I have a large following in one area), or the community forums that I know about in my field.
I'm quite excited to finally tap into my target markets, grow my own audience, and make money (both passive, and through sales of my own products/services). This book did exactly what I hoped it would do, and then some. I'm quite excited for any more books he releases along these lines. They are well worth every dollar, and I'm only sorry my own circumstances required me to for a discount code.