Just today received email from exclusivewordpress.com:- "[Penguin Update] Stop Using Exact Match Domain Names" -- how true is that????????? ------ Yes, the exact match domain names used to be a great way to get your website ranked for that particular keyword phrase such as "website-design-company.com". Not anymore, it's now much harder to convince the Penguin that your site is not spam. The solution is to focus on BRAND-ABLE and UNIQUE domain names. Read what the gurus said about this matter: "Oh and for the most part "Exact Match Domains" are history. There are some exceptions of course, but unless they are a .com and have AGE and SIZE, they have been pushed back into the nowheresville just for being an EMD." "This time EMD's [Exact Match Domain] has got hit i.e. most of the domain containing exact keywords have got penalty. Most probable reason of penalty is link building structures these websites are using. Since this website contains main keyword with their domain name, hence link building is done with same anchor text." Right now, what we need to quickly rank a new site are AGED domain with GOOD PageRank (read: an old domain with authority).