Opting In Scraped LinkedIn Emails

Hey There,

Looking for some advice here as I'm a bit lost...

I have a web application hosted on wordpress, where we use SendGrid by twilio to send all of our app generated messaging.

For context; Users will add records (scraped profiles from linkedin) to a list, and then generate an invite (twilio email send) that will go out to each of these recipients.

To protect our sender reputation - is there a process for "opting-in" these scraped emails so that it appears to email service providers that there is a connection between our sending domain and their mailbox?

Thanks in advance guys,

Marketer1999 said:

Hey There,

Looking for some advice here as I'm a bit lost...

I have a web application hosted on wordpress, where we use SendGrid by twilio to send all of our app generated messaging.

For context; Users will add records (scraped profiles from linkedin) to a list, and then generate an invite (twilio email send) that will go out to each of these recipients.

To protect our sender reputation - is there a process for "opting-in" these scraped emails so that it appears to email service providers that there is a connection between our sending domain and their mailbox?

Click to expand...

I think you might be overlooking a few points. If these emails are professional and your approach is aligned with your audience, then as long as you’ve covered the GDPR requirements, you should be fine. Your main focus should be on the quality of your emails, the warm-up process, and driving engagement with your messages. In other words, if your emails are relevant and valuable, and you’ve set up a proper warm-up, you’re more likely to maintain a good sender reputation.

Menthorios said:

I think you might be overlooking a few points. If these emails are professional and your approach is aligned with your audience, then as long as you’ve covered the GDPR requirements, you should be fine. Your main focus should be on the quality of your emails, the warm-up process, and driving engagement with your messages. In other words, if your emails are relevant and valuable, and you’ve set up a proper warm-up, you’re more likely to maintain a good sender reputation.

Click to expand...

Fortunately the business operates in Australia, which is not a GDPR country. Could you expand on the warm up process? Do you mean in terms of warming up a sending domain for use in twilio?

The warm-up process involves gradually building your sending reputation with email service providers. You start by sending a low volume of emails and slowly increase it over time. This approach allows email providers to recognize your IP, domain, and email address as trustworthy senders. Focus on sending high-quality, relevant emails to engaged recipients, as this will help establish a strong sender reputation and improve long-term deliverability. The goal during this process is to keep your bounce rate below 1%—ideally, you should maintain this rate consistently. To conclude, like other providers, SendGrid offers dedicated IPs, which are important for maintaining your reputation and deliverability. There’s much more to explore to run successful campaigns, but start by warming up your IP, regularly checking your data (bounce rates), and monitoring your reputation (e.g., with MX Tools).