Optimizing an Adwords Account

Endire

Elite Member

Mar 27, 2012

1,756

1,075

• Mar 20, 2013

• #1

 

Endire

Elite Member

Mar 27, 2012

1,756

1,075

• Mar 21, 2013
• Thread Starter Thread Starter

• #2

Would love to hear your strategies. What are you doing to optimize Adwords?

 

G

geezer466

Regular Member

May 5, 2009

323

62

• Mar 21, 2013

• #3

This is good stuff. Thanks for this info, I have been out of adwords for about 4 years but am looking to get back into it again.

 

virtualpurity

Elite Member

Jr. VIP

Nov 12, 2012

1,561

893

• Mar 21, 2013

• #4

Thanks for sharing this info.. I wish i knew this when i tried working with Adwords.. It just eat up all my funds and i didnt got any leads or sales at all.. PPC is a complicated world do not go into it if you know what you are doing..

 

newman21

Newbie

Mar 21, 2013

26

4

• Mar 22, 2013

• #5

You have done very basic intro - however there are so many things in adwords. well, you could do two very basic things e-g "modifier keyword" which is something like +wireless +keyboards this increase your add visibility and you could do keyword insertion in your ads copy. eg [Keyword: keyboards] which will help you increase your CTR.

I think for me most important thing in adwords is - Ads Copy, how you stand out with so many other people advertising at same time.

 

sashablack

Elite Member

Jan 8, 2010

3,686

2,095

• Mar 22, 2013

• #6

Very nice tut. Something which should have been covered on bhw a looong time ago Great post

 

Endire

Elite Member

Mar 27, 2012

1,756

1,075

• Mar 22, 2013
• Thread Starter Thread Starter

• #7

Thanks for all the great feedback... I'll definitely start looking at providing more Intermediate to Advanced information as well.

 

Marcink99

Power Member

Aug 23, 2010

736

109

• Mar 22, 2013

• #8

I dont have much tips.... but I found that using phrase match tends to be the best. I usually run phrase match for some time and than use negative keywords option to remove unrelated keywords

as bidding goes I have it on auto.

 

I

icex999

Regular Member

Nov 29, 2011

247

430

• Mar 26, 2013

• #9

Good general info. If you want to learn some more in-depth things I'd take a look at some of Perry Marshall's work; I've been through a few PPC courses and readings and whatnot and his info has by far been the best.

Right now I do manual bidding. I set Max bids at the group level; watch performance, then go in and raise what is placing low but still has a decent CTR and lower what is placing well and isn't doing too well in-terms of CTR.

And I always split-test ads. Always.


Cheers,
- ice

 

I

icex999

Regular Member

Nov 29, 2011

247

430

• Mar 26, 2013

• #10

newman21 said:

I think for me most important thing in adwords is - Ads Copy, how you stand out with so many other people advertising at same time.

Click to expand...

Agreed. This is critical to just about any successful campaign unless you're selling something at a ridiculously lower price than everyone else.

 

ZestMedia

Regular Member

Mar 29, 2013

464

28

• Mar 29, 2013

• #11

This is good stuff, thanks for the lovely information! =)

 

A

Alex N

Newbie

Jan 12, 2018

3

0

• Jan 16, 2018

• #12

Why can't I see this tutorial? Sorry, I am a beginner, am looking for any useful info I can find Looking to get started right, so creating the accounts is most important for me at the moment .

 

Zwielicht

Elite Member

Aug 31, 2013

21,128

40,601

• Jan 17, 2018

• #13

Alex N said:

Why can't I see this tutorial? Sorry, I am a beginner, am looking for any useful info I can find Looking to get started right, so creating the accounts is most important for me at the moment .

Click to expand...

Odd, something must've happened to the thread during the forum migration.

I'm just going to close it.

Thread Closed​