Optimizing an Adwords Account

Discussion in 'Adwords' started by Endire, Mar 20, 2013.

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  1. Endire

    Endire Elite Member Premium Member

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  2. Endire

    Endire Elite Member Premium Member

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    Would love to hear your strategies. What are you doing to optimize Adwords?
     
  3. geezer466

    geezer466 Regular Member

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    This is good stuff. Thanks for this info, I have been out of adwords for about 4 years but am looking to get back into it again.
     
  4. virtualpurity

    virtualpurity Jr. VIP Jr. VIP

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    Thanks for sharing this info.. I wish i knew this when i tried working with Adwords.. It just eat up all my funds and i didnt got any leads or sales at all.. PPC is a complicated world do not go into it if you know what you are doing..
     
  5. newman21

    newman21 Newbie

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    You have done very basic intro - however there are so many things in adwords. well, you could do two very basic things e-g "modifier keyword" which is something like +wireless +keyboards this increase your add visibility and you could do keyword insertion in your ads copy. eg [Keyword: keyboards] which will help you increase your CTR.

    I think for me most important thing in adwords is - Ads Copy, how you stand out with so many other people advertising at same time.
     
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  6. sashablack

    sashablack Elite Member

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    Very nice tut. Something which should have been covered on bhw a looong time ago :) Great post :)
     
  7. Endire

    Endire Elite Member Premium Member

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    Thanks for all the great feedback... I'll definitely start looking at providing more Intermediate to Advanced information as well. :)
     
  8. Marcink99

    Marcink99 Power Member

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    I dont have much tips.... but I found that using phrase match tends to be the best. I usually run phrase match for some time and than use negative keywords option to remove unrelated keywords

    as bidding goes I have it on auto.
     
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  9. icex999

    icex999 Jr. VIP Jr. VIP

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    Good general info. If you want to learn some more in-depth things I'd take a look at some of Perry Marshall's work; I've been through a few PPC courses and readings and whatnot and his info has by far been the best.

    Right now I do manual bidding. I set Max bids at the group level; watch performance, then go in and raise what is placing low but still has a decent CTR and lower what is placing well and isn't doing too well in-terms of CTR.

    And I always split-test ads. Always.


    Cheers,
    - ice
     
  10. icex999

    icex999 Jr. VIP Jr. VIP

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    Agreed. This is critical to just about any successful campaign unless you're selling something at a ridiculously lower price than everyone else.
     
  11. ZestMedia

    ZestMedia Regular Member

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    This is good stuff, thanks for the lovely information! =)
     
  12. Alex N

    Alex N Newbie

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    Why can't I see this tutorial? :( Sorry, I am a beginner, am looking for any useful info I can find :D Looking to get started right, so creating the accounts is most important for me at the moment .
     
  13. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    Odd, something must've happened to the thread during the forum migration.

    I'm just going to close it.

    Thread Closed
     
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