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Optimize old ineffective post or delete it and write better one with the same topic?

Discussion in 'Blogging' started by mipsy, Aug 4, 2017.

  1. mipsy

    mipsy Newbie

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    Have you tried to optimize your old ineffective posts so that after rewriting they ranked better? Or is it better to delete the old one and write new better-optimized one? (in case it has no backlinks). What results did you get? Share your experience, pls.
     
  2. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Yes, optimizing old posts is a good idea. If you delete it and move it to a new URL, consider 301ing the old URL. Unless you want to change the URL structure to be better optimized, there's probably no reason to delete and rewrite it entirely.