seoexpress
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- Jun 23, 2011
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Onsite SEO helps the search engines get the relevance of your text to the keywords being used. Furthermore, this is what Search engines are using to rank blogs and websites. A site that has used more onsite SEO practices is bound to rise and rank very highly.
The algorithm that favours sites that had more inbound links are long gone. This is due to the unethical means used to achieve the high ranking. Search engines want their audiences get what they are looking for and not land on spam websites. Here are some of the onsite SEO techniques.
Anchor Linking / Backlinking
Anchor linking is the process by which one adds anchor texts to a blog or a web post. An anchor text contains a link that goes back to another website. It is usually a clickable text phrase.
When doing anchor linking you should make sure that you only connect relevant content. A website that has relevant content to yours. Failure do that will make you highly penalized by search engines. Infact, backlinking with an irrelevant website is considered a black hat SEO practice.
There are several ways that you can backlink your articles.
(a)Through Front-End Programming.
As we all know the href command is used when linking your website to another page of your website. A href command can also be used to link your website to a completely different website by inserting the website web address. You can do this by selecting a phrase on your website and back on the programming platform insert the relevant href link to connect to another website when one clicks the text.
<a href=http//" www. XYZ .com"><how to make money</a>
what is going to be displayed on your web post is “ how to make money “ but when one clicks the text (anchor text) the front end html command a href is going to lead him or her to website called www. XYZ .com.
(b)Through Automated Hyperlinking
Many text editors contain the hyperlink command icon. If you use Microsoft word in writing your blog or website content, on the insert toggle you will see a hyperlink icon. From there you can input the website that you want your selected phrase to take action from.
When using the WordPress text editor, there is the hyperlink command icon that is usually on the top of the page. Most blogging platforms contain hyperlinking icons that you can use to write your anchor text. Examples of blogging platforms include wix, google blogger and the giant wordpress.
Headings
Most people forget how crucial headings are in the search engine optimization of your web content. An article that is well optimized should be written in the form of headings and subheadings or topics and subtopics.
Search engines are very keen on what you put on your headings. Moreover, they give the search engine an idea of what you are talking about and hence suggest to the audience your site.
This obviously means that when you are writing your headings you should ensure that they are keyword rich to state what you are offering and still show the consumer the need to read your article.
In many text editors or when using HTML programming to insert your content, you should always be very keen to ensure that H1 which is usually your first heading is highly optimized. The other subtopics come downwards in a chronological order as H2.. H3 ... and soon. They are keyword searching companies that will show you which keywords are searched more on the internet and the amount of competition in each one of them.
Avoid keyword stuffing that will make your heading sound unnatural. You should put your heading in a way that is able to satisfy requirements of the search engine robotics and still entice the reader.
Using The Latest Tools in Programming
Html 5 as the latest programming language, offers a variety of tools that will help in the search engine optimization of your web post.
There are a variety of protocols that have been created lately that help in optimization and generally show how web crawlers will manoeuvre your website. A protocol like robotics.txt can only be achieved when one uses the latest programming paradigms like the HTML 5. More to that HTML 5 is the only frontend programming language among the HTML series that incorporates use of micro data. Putting microdata helps the search engines speedily understand your data as you explain your data directly to the search engines. They do not have to go through rigorous processes to understand your data. This has been enhanced more by using bootstrap.
You can also block irrelevant URL through robotics.txt protocol using the disallow command. Disallow command can block a single URL or multiple ones that you do not wish your viewers to see. You can also use this to aid you in an optimization of your website for specific keyword phrases. This will also help you to discard terminologies that may look as if they are not important to your requirements.
Allow command will also help you reverse what had earlier been hidden from viewers.
Disallow:/image.jpg1
would hide image .jpg1 which might be making your site not rank due to irrelevancy.
Robotics txt also outlines the amount of time that a page should load. You can adjust different variables on your webpage according to the amount of time that each of them should take.
Use of Image Audios And Other Forms of Communication
Another way that you can improve your search engine ranking is by using image SEO. There are people who actually look for their search engine results from the image section.
In fact, so many people are competing to rank on the web search section a forget the image section. You should create wonderful images that reflect on what you are talking about on your site. It is also very advisable for you to ensure that you create an image for every topic that you talk about on your site. This is what image search engine optimization means. At the foot of the image should contain a link that goes back to your site. If a person likes your image he will click on it to see the origin and learn more on what you are talking about. There are free websites on the web that will help you create nice images for your blog post e.g. canvas.com
A web content that contains quality pictures and a variety of videos are bound to rank highly since the search engine sees it as more comprehensive and detailed on a certain keyword. Moreover, more wording, more pictures and illustration videos will make one rank very highly.
The algorithm that favours sites that had more inbound links are long gone. This is due to the unethical means used to achieve the high ranking. Search engines want their audiences get what they are looking for and not land on spam websites. Here are some of the onsite SEO techniques.
Anchor Linking / Backlinking
Anchor linking is the process by which one adds anchor texts to a blog or a web post. An anchor text contains a link that goes back to another website. It is usually a clickable text phrase.
When doing anchor linking you should make sure that you only connect relevant content. A website that has relevant content to yours. Failure do that will make you highly penalized by search engines. Infact, backlinking with an irrelevant website is considered a black hat SEO practice.
There are several ways that you can backlink your articles.
(a)Through Front-End Programming.
As we all know the href command is used when linking your website to another page of your website. A href command can also be used to link your website to a completely different website by inserting the website web address. You can do this by selecting a phrase on your website and back on the programming platform insert the relevant href link to connect to another website when one clicks the text.
<a href=http//" www. XYZ .com"><how to make money</a>
what is going to be displayed on your web post is “ how to make money “ but when one clicks the text (anchor text) the front end html command a href is going to lead him or her to website called www. XYZ .com.
Many text editors contain the hyperlink command icon. If you use Microsoft word in writing your blog or website content, on the insert toggle you will see a hyperlink icon. From there you can input the website that you want your selected phrase to take action from.
When using the WordPress text editor, there is the hyperlink command icon that is usually on the top of the page. Most blogging platforms contain hyperlinking icons that you can use to write your anchor text. Examples of blogging platforms include wix, google blogger and the giant wordpress.
Headings
Most people forget how crucial headings are in the search engine optimization of your web content. An article that is well optimized should be written in the form of headings and subheadings or topics and subtopics.
Search engines are very keen on what you put on your headings. Moreover, they give the search engine an idea of what you are talking about and hence suggest to the audience your site.
This obviously means that when you are writing your headings you should ensure that they are keyword rich to state what you are offering and still show the consumer the need to read your article.
In many text editors or when using HTML programming to insert your content, you should always be very keen to ensure that H1 which is usually your first heading is highly optimized. The other subtopics come downwards in a chronological order as H2.. H3 ... and soon. They are keyword searching companies that will show you which keywords are searched more on the internet and the amount of competition in each one of them.
Avoid keyword stuffing that will make your heading sound unnatural. You should put your heading in a way that is able to satisfy requirements of the search engine robotics and still entice the reader.
Using The Latest Tools in Programming
Html 5 as the latest programming language, offers a variety of tools that will help in the search engine optimization of your web post.
There are a variety of protocols that have been created lately that help in optimization and generally show how web crawlers will manoeuvre your website. A protocol like robotics.txt can only be achieved when one uses the latest programming paradigms like the HTML 5. More to that HTML 5 is the only frontend programming language among the HTML series that incorporates use of micro data. Putting microdata helps the search engines speedily understand your data as you explain your data directly to the search engines. They do not have to go through rigorous processes to understand your data. This has been enhanced more by using bootstrap.
You can also block irrelevant URL through robotics.txt protocol using the disallow command. Disallow command can block a single URL or multiple ones that you do not wish your viewers to see. You can also use this to aid you in an optimization of your website for specific keyword phrases. This will also help you to discard terminologies that may look as if they are not important to your requirements.
Allow command will also help you reverse what had earlier been hidden from viewers.
Disallow:/image.jpg1
would hide image .jpg1 which might be making your site not rank due to irrelevancy.
Robotics txt also outlines the amount of time that a page should load. You can adjust different variables on your webpage according to the amount of time that each of them should take.
Use of Image Audios And Other Forms of Communication
Another way that you can improve your search engine ranking is by using image SEO. There are people who actually look for their search engine results from the image section.
In fact, so many people are competing to rank on the web search section a forget the image section. You should create wonderful images that reflect on what you are talking about on your site. It is also very advisable for you to ensure that you create an image for every topic that you talk about on your site. This is what image search engine optimization means. At the foot of the image should contain a link that goes back to your site. If a person likes your image he will click on it to see the origin and learn more on what you are talking about. There are free websites on the web that will help you create nice images for your blog post e.g. canvas.com
A web content that contains quality pictures and a variety of videos are bound to rank highly since the search engine sees it as more comprehensive and detailed on a certain keyword. Moreover, more wording, more pictures and illustration videos will make one rank very highly.
