One way to increase the ad conversion: Create content after F.A.B. Formula.

F.A.B. Formula (Features - Advantages - Benefits)

Features
The product/service includes features such as specifications and components.

Advantages
What makes the product/service more helpful to customers.

Benefits
The benefits that the product/service can bring to customers.
Example: Receive high-quality resources and get replacements completely free of charge.

However, first, you have to have a good product/service first. Then you go straight to your customers' insight, it's really hard to fail if you do it in the right way.

The most important ingredient in all this is a starving market, you need a market for your product, and it must solve a real problem.

ads studio said:

The most important ingredient in all this is a starving market, you need a market for your product, and it must solve a real problem.

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Agree. We sell what they need, not sell our product.

That's right, please your customers and you will have it all, find a product that your customers need, not you need

HeisenbergWW said:

Agree. We sell what they need, not sell our product.

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As a marketer as well, i think it's important to learn about customers' behavior and customers' insights. That's how i optimized my ads before. Everyone could be able to do the same.