Now what??? BH vs. WH

santanna76

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Per advice of many I conducted research on the backlinks of a site/competitor in my niche in order to take advantage of expired links and low comp kw's.

After review I want to say that this competing site is using weak backlinks (maybe PBN's) to rank.

The site is a heavy affiliate site and Semrush reports organic traffic at 164k/mo (315k/mo Jan. '18).

I have a couple questions:

1. Are there sure signs when one is using BH?
2. If they are BH techniques, should I too?

I'm sure the answer to question #2 may depend on what I want to do with my site.

The short answer would be: I have crazy experience in the niche of my site and my competitors. I'm pretty confident that my content is good...and getting better.

I want to quit my job and believe I'll need to monetize my site long term and beyond affiliate marketing aka books, products, online courses to generate a comparable income.

Of course I'd like to ramp this up asap BUT in the effort of doing so I don't want to get banned on my main money site especially if it's something I'm very knowledgeable at.

Thanks in advance for the advice!
 
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