Not Any ONE keyword

OK,

Here goes- I am trying to get some ideas for my site- fireviral dot com.

So, here's the rub- I don't have any ONE keyword I am seeking- my site is a news site- both for aggregate as well as press releases, quizzes - ten things-

Think Buzzfeed- Move past the fact that I KNOW buzzfeed is a juggernaut- I am not necessarily, yet anyway, looking to take them down-

What I am looking to get advice on- is how to target specifics-

I will give you an example- Going for just the keywords-

Celebrity News
Quizzes
Celebrity Gossip -

I t won't work- the DA needed for those ranks are absurd for me right now-

However- I am finding OTHER keywords that should be attainable-

Example- if you look at my site, I have a quiz on there Called Bff Quiz

So if you do a keyword search- That particular variant pulls - Believe it or not- 1k to 10k per month-

I should be able to rank that- Now If I do that with 25 quizzes a month- Now you see the juice you can get from those.

Once I get those- good deal- Heres the biggest issue- MOZ has me with 1 domain authority- just started so I get it- But I have a 61 Spam score- No engine is going to even give me a look at that-

So I need to lower that- not sure how to go about it.

The second thing is those damn inbound links- I need to do this way above board- no manipulation or sketchy methods- Secondly, there is zero way I have the time to write a ton of guest posts all over the place- Just not enough hours, and frankly, since I try not to spin content, it takes time to get my articles written properly.

I know the quiz market is huge- but I think I CAN, I THINK I CAN!
loL

My latest test on google ads had a 7.94% clickthrough- thats crazy high.

If I can drive some organic traffic through- that could be bonkers.