Ezoic is great for certain niches.
That's the bottom line.
If you are in the health niche or legal information and financial advice niches, you're good to go.
In fact, in those niches, Ezoic blows Google AdSense out of the water.
It's not even a contest.
Ezoic leaves Google AdSense far behind by a country mile, if I may say so myself.
But you have to be in the right niche.
And unfortunately, if you are in an outlier niche and you don't get that much traffic — and I'm talking about less than 10,000 views a month — it might not be worth it.
You probably would be better off monetizing whatever traffic you have with your own products.
Coming up with your own ebook or hiring somebody to create an online course for you is not as expensive or as time-intensive as you might assume.
What do I love about having my own products?
Well, I get to sell them my own way so I can optimize my sales materials.
I can also revise or make changes to the digital content that I'm selling based on the feedback that I'm getting from actual customers.
These two factors can enable you to make way more money, selling your products, than posting the code of Ezoic, Google AdSense, or any other display marketing platform out there.
Selling your own products gives a tremendous amount of independence.
It also enables you to leverage whatever amount of traffic you get.
Believe it or not, some websites that sell their own products still manage to make decent money even though they get very little traffic.
That's how powerful it is because it's a custom solution.