Hi all..I am trying to build some backlinks using .edu and .gov sites. I take it the standard method is to use what I believe is called "anchor text"? Is that correct? I am not completely sure what that is- is it like where the reader sees a phrase which is actually a link? I have seen some like that on these blogs..you see one phrase but when you mouse over it shows a hidden link? How do I go about doing this? Any help would be greatly appreciated!