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New Domain For New Landing Page?

Discussion in 'Black Hat SEO' started by ebrown, Mar 2, 2012.

  1. ebrown

    ebrown Newbie

    Mar 2, 2012
    Likes Received:
    Brief: Do you think a new domain is best for a new online ad campaign landing page, or a sub-page from the existing, well used website?

    My company is very slow and we want to try online advertising. We have a good website that comes up locally very well for our keywords. It is ugly/old, but loads #1 all the in search results. We got the idea of making a single "landing page" and using free Google Adwords $100 credit, plus a monthly budget of the same to promote this single page. We are an education facility and want to attract people from out of the area and state to come in for accelerated training. This one page will tell-all and have our phone number and a form for more information request.

    Do you think we should register a new domain for this single Adwords campaign, or just make a new single/solo page off our existing, well established website? If it is best to get a new domain, is it important to try to get people to link to it from a lot of places? Or, since it is only getting people from Adwords, it doesn't matter?

    We need the help. Thanks for any feedback to help make this work for us.
  2. the_demon

    the_demon Jr. Executive VIP

    Nov 23, 2008
    Likes Received:
    Search Engine Marketing
    The Internet
    I would do a independent domain. Gives you more flexibility and you can pick something memorable and customize it better to raise your quality score.
  3. MBW007

    MBW007 Junior Member

    Feb 11, 2012
    Likes Received:
    In the sandbox. Again.
    If you're using it for just adwords traffic, I would pick a domain that has the targetted keywords in it. If you are going to also target organic search engine traffic, stick with your existing domain.