Apologies if this has been posted or talked abou at length before, but I did some searches and couldn't find anything. I was wondering if there are any services out there that provide negative SEO, like building porn or gambling links to a website. And before everyone tells me to just do good SEO and not mess with trying to bring someone else down, here's the situation. I've got a friend (honestly, it's not me) who got listed on a website with some information he doesn't want to be public knowledge, and it comes up #1 if you Google his name or a few variations of it. We built a couple websites with his name as the domain and add content to them every few days, did all the necessary on-site SEO and even ordered an SEO package from here with great results. That package created a ton of profiles and such with his name on them, and those started ranking on page 1. Last week the bad website was progressing downward and we even cleared the first page for one of the search results. This week, however, it's back up to #1 on all search results. We have an exact match domain with a ton of links and fresh content. Aside from creating more links and profiles, etc., the only thing I can think to do is to try to attack the bad website, unless anyone has any other ideas.