favelakid4600
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- Nov 30, 2015
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Need help - Facebook Ads
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t2van
Banned - Constantly insulting other members
- Feb 18, 2018
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Are you excluding any targeted audience? I'm thinking you maybe targeting people with a cross interest where by the other subject is more expensive. I could be totally wrong. Other thing could be have you noticed an increase in similar ads since yours have launched which would trigger a higher cost.. Again could be wrong.
favelakid4600
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- Nov 30, 2015
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Thanks for your Input.
No, i was not excluding the audience. ( Error 1)
Since my target audience was very small, the frequency increased from 1.24 to 2.24.
So i think that i already showed my offer to these people, and everyone that was interested already bought from me.
And there are no new customers in that target audience.
this also increase the costs.
I changed now to a new audience,and i will watch the results.
I hope that this post make some sense.
favelakid4600
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favelakid4600
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Even if you have 1m+ demo size running 100eur budgets per day, this still happens. Ad age is around 10 day max. I think Facebook is using pixel to optimize for better leads, which results them to show your ad to specific people, which makes frequency to skyrocket along with lead price. One solution is to set your max lead price and budget really high!
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