Need an idea for a selling point
- Thread starter kaplan
- Start date
Hello Kaplan,
When it comes to the USP I do something different that, immensely helps me clarify what my clients do... and what their position in the marketplace is.
I change the "Proposition" to "Position"
Unique Sales Position
Use this simple formula to get started:
* She helps [this group of people]...do [this benefit(s)]...[better,faster,easier etc.] than [her competitors or common fashion knowledge]
I don't know your client, so naturally I can't tell you what makes her different. Hopefully this simple formula will help you on your way to clarifying what it is she does and how it may be different.
Cheers!
When it comes to the USP I do something different that, immensely helps me clarify what my clients do... and what their position in the marketplace is.
I change the "Proposition" to "Position"
Unique Sales Position
Use this simple formula to get started:
* She helps [this group of people]...do [this benefit(s)]...[better,faster,easier etc.] than [her competitors or common fashion knowledge]
I don't know your client, so naturally I can't tell you what makes her different. Hopefully this simple formula will help you on your way to clarifying what it is she does and how it may be different.
Cheers!
kaplan
Junior Member
- Oct 11, 2010
- 199
- 41
Thank you for that, I do think this way but never narrowed it down to a formula to help me clarify the message.