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Need an idea for a selling point

Discussion in 'Copywriting & Sales Persuasion' started by kaplan, Jun 12, 2015.

  1. kaplan

    kaplan Jr. VIP Jr. VIP

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    Hi All,

    I have a client who is a blogger in the fashion and lifestyle industry.
    I want to do some PR and advertising but looking for a unique selling proposition, something that will make her different.

    Do someone have any idea?

    Thanks
     
  2. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Discuss about Branding, Recognition & Segmentation?
    Educate him on how it's can help you even for re-marketing.
     
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  3. kaplan

    kaplan Jr. VIP Jr. VIP

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    @extreme90, can you elaborate?
     
  4. Nordstrom

    Nordstrom Newbie

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    Hello Kaplan,

    When it comes to the USP I do something different that, immensely helps me clarify what my clients do... and what their position in the marketplace is.

    I change the "Proposition" to "Position"

    Unique Sales Position

    Use this simple formula to get started:

    * She helps [this group of people]...do [this benefit(s)]...[better,faster,easier etc.] than [her competitors or common fashion knowledge]

    I don't know your client, so naturally I can't tell you what makes her different. Hopefully this simple formula will help you on your way to clarifying what it is she does and how it may be different.

    Cheers!
     
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  5. kaplan

    kaplan Jr. VIP Jr. VIP

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    Thank you for that, I do think this way but never narrowed it down to a formula to help me clarify the message.
     
  6. Denvas

    Denvas Newbie

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    I say go back to the basics...
    Find a similar product(s) in the niche. Read the reviews - negative ones show what people want and may be lacking in the marketplace, and read the good ones that 'wish' it had something.
    Fill the hole and you have a USP.