Need advice/help on marketing business facebook

I have done well over the years with email marketing for my event entertainment business and a pet I.D. tag website.

I have not looked into Facebook or Twitter. I "got" the email marketing concept from the beginning. I get email addresses for my target audience, and send out the emails.
The responses came in and I would get customers.

I don't know where to start when it comes to Facebook or Twitter. What is the basics to marketing to this generation. I realize that many people under age 30 are into these social media, and don't pay as close attention to emails.

Any info and ideas on how to start are appreciated.

J.D.

First of all get your custom fan page created on facebook then you can market your buisiness over there. It's a multi profitability sector to bank upon.