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My POF Journey & Case Study

Discussion in 'CPA' started by somebody113, Mar 21, 2011.

  1. somebody113

    somebody113 Registered Member

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    Hey Guys,

    I saw gray171's post on his POF Journey Case Study on WF and I thought it was an awesome idea and I thought I might toss my hat into the mix, I'll be promoting pretty heavily(relative to a newcomer) on POF.

    I currently have accounts on EWA, Maxbounty, Peerfly, Azoogle and Ads4Dough. Heard some pretty rock solid things about EWA and my affiliate manager(Matt) has been quite responsive and helpful thus far.

    We're going to start with about $50/day & increasing as we see fit.
    We just started running it and here are the

    Stats Thus Far:

    Total Spent - $0.37 (ballin)
    Impressions Delivered - 737
    Clicks - 2
    CTR - 0.136% (clearly a sign of our awesomeness and not a small sample size)
    CPC - $0.15ish


    Demo:
    Country =United States
    Age Between30, 40
    Gender =Female
    Ethnicity =Black
    Income =Less Than 25,000, 25,001 to 35,000, 35,001 to 50,000
    Login Count ≤100
    Marital Status =Single, Separated, Divorced

    I should be posting updates on a daily basis... hopefully we makes some munnies =)
     
    Last edited: Mar 22, 2011
  2. redtide1969

    redtide1969 BANNED BANNED Jr. VIP Premium Member

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    Best of luck on your POF journey...by the way, you may want to check out the shitlist thread about EWA and read some people's opinions who have been with them awhile before scaling up your traffic to them.
     
  3. l0goz

    l0goz Jr. VIP Jr. VIP Premium Member

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    Good luck, I have always been interested into working on POF. I am looking forward to your progress Ill be checking daily here.
     
  4. tooslim

    tooslim Regular Member

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    subscribing. looking forward to reading results :)
     
  5. sodigital

    sodigital Newbie

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    Thanks for the updates. I tried POF recently and didnt make anything but I see the potential.
     
  6. hvtopiwala

    hvtopiwala Newbie

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    im currently running some offers from EWA on POF too....just started yesterday but burning through cash really quick. allready spent about $40 on POF...made only $3.50 lol. im using strict targetting too!
     
  7. IMghetto

    IMghetto Newbie

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    Hmmm just curious so subscribing here
     
  8. Kustimyzed

    Kustimyzed Newbie

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    Anyone care to share what POF means?

    Thanks >_<
     
  9. dirtbag

    dirtbag Senior Member

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    plentyoffish.com
     
    • Thanks Thanks x 1
  10. somebody113

    somebody113 Registered Member

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    aww, for rilz? I had such high hopes... damnit, which ones are better?
     
  11. somebody113

    somebody113 Registered Member

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    Hey Guys,

    We're budgeting out $50/day, BUT as of yesterday, we realized that marketing to black women was not profitable simply because the volume wasn't there. I think we're going to have to swap chocolate for vanilla seeing as how white peeps represent 90% of POF.

    We had our CPM set to $0.87 for the entire day which was only enough to get close to about 10,000 impressions for the day (we have about 36 ads in rotation, so the sample sizing was not enough).

    I think we're going to need to change our demographic only for volume reasons.... thoughts/comments?

    Demo:

    Country =United States
    Age Between30, 50
    Gender =Female
    Ethnicity =Black
    Income =Less Than 25,000, 25,001 to 35,000, 35,001 to 50,000
    Login Count ≤100
    Marital Status =Single, Separated, Divorced

    Campaign Stats:

    Total Spent - $7.07 (ballin)
    Impressions Delivered - 9385
    Clicks - 22
    CTR - 0.234%
    CPC - $0.32ish

    [​IMG]
     
    Last edited: Mar 22, 2011
  12. rockyonfire

    rockyonfire Regular Member

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    Good luck with your POF Journey.
     
  13. pk7677

    pk7677 Registered Member

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    keep us updated. Subscibed to this.
     
  14. pk7677

    pk7677 Registered Member

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    0.2% ctr is pretty good for FB so I'm thinkings its also pretty good with POF. Time to scale it up? increase the budget?
     
  15. somebody113

    somebody113 Registered Member

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    Hey Guys,

    We're budgeting out $50/day, BUT as of yesterday, we realized that marketing to black women was not profitable simply because the volume wasn't there. I think we're going to have to swap chocolate for vanilla seeing as how whites represent 90% of POF.

    We had our CPM set to $0.87 for the entire day which was only enough to get close to about 10,000 impressions for the day (we have about 36 ads in rotation, so the sample sizing was not enough).

    Anyways?.

    New Case

    Images : 34
    Ad Copies : 2
    CPM : Starting at 0.47

    Demographics:

    Gender: Female Offer Only Accepts Chix

    Age: 22 ? 52 From Quantcast/GAP

    Country: USA Sticking with U.S for case

    Marital Status: Single, Separated, Divorced Obvious

    Ethnicity: Caucasian All photos are with White Men

    Has Children: No Avoid Single Moms/Pregos

    Login Count: Less than 50 Per Riley?s Case Study

    Session Depth: 1 to 10 Per Riley?s Case Study
     
    Last edited: Mar 22, 2011
  16. somebody113

    somebody113 Registered Member

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    Yah, I was duly impressed with the CTR, our conversion was AWFUL though, I mean, granted it was a small sample size, we only had 1 conversion over 20 clicks, that being said, yeah, the volume just isn't there = /
     
  17. flibbertigibbet

    flibbertigibbet Regular Member

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    I've tried POF too, and had the same sort of results. It was for a weight loss product though- which had been done to death. Just with any media buy though, you have to split test and what not.
     
  18. somebody113

    somebody113 Registered Member

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    Hey Guys,

    Had a few guys tell me I should break up the age groups, thoughts?

    Hey, that's a solid point, I heard another guy mention that, that being said, isn't that information I can obtain via my conversion pixel(diagram below)? POF spits out all demographic info on your clicks/conversions right? So it would be best to stay broad and chop down as necessary? Do I need to create another unique campaign, if it's necessary/optimal, then by all means.

    [​IMG]

    FYI, those aren't my stats, those are just sample stats :)


    If so... If I'm testing 3 different age groups that means:

    Original Campaign

    Images : 34
    Ad Copies : 2

    68 Total Ads

    New Campaign

    Images : 34
    Ad Copies : 2
    Age Groups : 3

    204 Total Ads

    Is this right?
     
    Last edited: Mar 23, 2011
  19. pk7677

    pk7677 Registered Member

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    204 total ads sounds about right, why don't you split test the 34 image with one ad copy first find the winner then change the ad copies see which one increase the ctr even more? Another question is are you biding cpm or cpc? how much you bidding? I don't think $50 is enough to split test 204 ads.
     
    Last edited: Mar 23, 2011
  20. pk7677

    pk7677 Registered Member

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    I don't think its necessary to break up the age group if POF already give you those information. I would go broad and filter it down.