With Regards to Cutting Age Up:
We did obtain the following data in our Cross Tab Reports:
Female Age Distribution
Total Clicks 92
Age 18 - 30
Clicks 72
Age 31-40
Clicks 20
Age 41-50
Clicks 0
Age 51-90
Clicks 0
I've decided we're going to cut up our groups into
18-25
26-32
33-40
Rationale & Reason for Types of Images in Each Group
Just my gut intuition but general thought process on my perception of what women would be looking for in those age groups and I'm going to do my best to pair up images. Again, these are just
over generalizations
18-25 - Still in their prime, probably want a decent combination of a good looking guy with decent income. Probably willing to settle for a really good looking guy who makes low 6 figs that looks really good instead of an older guy.
The Photo Mix:
80% Younger guys, no older than 28, look like their having fun & wealthy
20% Older guys, early to late 30's, I think some girls, especially the ones in the 22-25 age bracket like the idea of a "mature" guy.
26-32 - Starting to get ripe at this point and a good handful of their friends are getting married, probably looking to get hitched ASAP. Most likely realize at this point that looks aren't as important as stability and financial success. They realize their looks have begun deteriorating and may not be able to hold onto that younger guy and are willing to date older guys. They gotta start hustlin
The Photo Mix:
40% Younger guys, no older than 28, look like their having fun & wealthy, the younger ones think they have a shot at having fun
60% Older guys, early to late 30's, maybe early 40's, this is more realistic for a woman in this age bracket, looks are starting to go downhill, they've got some cellulite coming in, confidence has probably taken somewhat of a blow.
33-40 - It's pretty game over at this point, all their friends are married with kids and it just sucks. Willing to settle for an old ass guy who's loaded, but on the same token too, if able to attract a somewhat younger guy that at least has a job, they might entertain the idea. But regardless, they're going to want to get those eggs fertilized ASAP, expiration date is coming up soon
The Photo Mix:
20% Younger guys, no older than 28, look like their having fun & wealthy
80% Older guys, late 30's to 50's, prolly just looking for an old rich guy that'll pay their bills @ this point, looks/sex is pretty secondary to stability.
Also gonna take Ben's advice and eventually split test women that are moms vs single women, professions, income, etc.
