My problem is shown below on the chart. Thats one of my money keyword, but the case is similar for all. Brutal google dance downwards... I added dates to my journey, so maybe for some of you can make sense. The case is: I have realized that I am falling since late-november, december 2016. So I have decided to take an action on it. I have made the following "changes" on my site. (I read everything about penguin, panda, fred and others, but i couldnt specify any of them.) My site is an ecommerce store with no ads on it, and with a real careful keyword optimization. 1. Made onsite optimization (march, 2017) - Keyword overoptimization issue completly solved. - Creted a lot of unique content for all individual pages. There isnt a single duplicate page on my site (may, 2017) - Created a lot of handwritten long content, pruned the old ones, merged with others etc... - Internal linking anchors optimized, deoptimized etc. 2. Offsite optimization (feb, 2017) I have tought that It could be an anchor-diversity problem, so built a bunch of url, and brand links, for home and inner pages too. (Mostly I had Partial Match, and LSI anchors before.) (march-may, 2017) - Created my 20 domain pbn, with good metrics (checked in every single way). waited to age, then carefully linked with urls, and brand anchors. Domains are perfect, pbn setup is like some real site. (may, 2017) - In march-april, I achieved some do-follow backlink from the most powerful real sites I could imagine. 23 backlink from sites with DA 40-80, with mostly branded anchors. (june, 2017) - Never used crap pbns, but i have decided to delete almost the all of them (not them I built), and sent in a disavow. I had 270 referring domains. Sent 120 weaker pbn domains to disavow 3 weeks ago, and also deleted the most of them for real. Nothing happened.Just jumping and jumping, down and down. No real movement for any onsite and offsite change. I have sent half of my links to disavow and deleted them in the last month. And still continuing whats started last year. Nothing gets better, or worse. WTF should I do about it? Any advice would be much appreciated!