My experience with Propellerads as advertiser

Discussion in 'Media Buying' started by honestIM, Feb 9, 2018.

  1. karupoiss

    karupoiss Elite Member

    Joined:
    May 16, 2012
    Messages:
    2,076
    Likes Received:
    656
    Gender:
    Male
    Location:
    Europe
    Please don't forget to update with results in later time - seems really interesting and would love to know the results. Best of luck!
     
  2. megaone

    megaone Newbie

    Joined:
    Oct 31, 2017
    Messages:
    27
    Likes Received:
    6
    Yes, it take some time, I generate one time weekly a report of fraud sources and then go to the Networks and add them to the Backlist/Filter/HowEverNamedList. After we burn last year high 5 figure Amount for Fake Traffic it's worth to take the time, speaken in CPA we had many Networks where we only used to hold market share (as we don't realized then that most traffic is not real) and a CPA cost us around $90-$120 after we cleaned them up we have before never seen CPA's of $4 - $30, only problem the Networks could not provide much more clean traffic and after 15 years with our one Geo we now expand to two more Geos.

    For Propellerads, I have take a look we got traffic from 600 sources only (my Geo is small) of them we blocked 20 and I'm happy now.
     
  3. PigItaly

    PigItaly Junior Member

    Joined:
    Feb 24, 2016
    Messages:
    139
    Likes Received:
    25
    Gender:
    Male
    Occupation:
    Lawyer
    Location:
    Italy
    You save me wasting money just in time thanks
     
  4. Yale

    Yale Registered Member

    Joined:
    Oct 25, 2017
    Messages:
    72
    Likes Received:
    22
    Gender:
    Male
    Occupation:
    Not Specified
    Location:
    Not Specified
    This is also really unprofessional, Mainly because of the third party tracking but also the grammar mistakes. Thats an instant turn-off on any service for me.
     
  5. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    Quick Update:

    1. Instead of simply starting a campaign and collecting stats, what I have done here is slightly different. I am using a third party tracker on other free traffic sources that is giving me conversions currently and related to the offer that I am promoting using Propellerads.
    2. I am collecting stats as follow: ISP, Wifi-3G, OS, Browsers,time conversion happens.
    3. Based upon the time range where conversion happens, I will schedule my ads on propellerads the same. Note conversion does not happen 24 hours a day.
    4. My filter for the ads will be based upon the ISP, OS, Browsers types. as I know for sure these are most likely none bots traffic as they are already giving me conversion through other traffic sources.
    In fact the above can be use on native ad network setting as well to reduce my advertising cost. I do have other stats like cities where conversion happens the most. I think this could be very useful info that I can use on other ad network that allows filter like this.
     
    • Thanks Thanks x 1
  6. mastino

    mastino Regular Member

    Joined:
    Dec 11, 2011
    Messages:
    219
    Likes Received:
    43
    Occupation:
    SURVIVAL
    Location:
    LASGIDI TEMPLE
    Following.. about to lunch my first campaign with them
     
  7. Billy Batts

    Billy Batts Jr. Executive VIP Jr. VIP

    Joined:
    Dec 16, 2016
    Messages:
    4,184
    Likes Received:
    4,662
    Gender:
    Male
    Occupation:
    CPA/eCommerce Beast!
    Location:
    Here and There
    Home Page:
    You must be real hungry :D

    OT yes you should always do deep data analysis with your own tracker and don't focus too much on ROI but more so on the CPC/EPC ratio to make your decisions.
     
  8. ozzieoz

    ozzieoz Junior Member

    Joined:
    Feb 13, 2013
    Messages:
    160
    Likes Received:
    23
    Occupation:
    PPC MAN
    Location:
    South Africa
    Which retargeting platform do you use??
     
  9. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    A little update on this.

    Currently I have completed 100 conversions from free traffic sources. So on hand I should have a sample database to identify patterns for conversion.
    Based upon propellerads setup, I am targeting the below setup.

    1. Devices (in my case, mobile and desktop converts equally well)
    2. OS
    3. Schedule time of running ads as I can see from what hours conversion is likely to happen
    4. Browser that commonly converts

    Currently targeting only USA traffic since my sample database is based upon USA conversions only.

    Shall update again within the next few weeks on test results.
     
    • Thanks Thanks x 1
  10. zorga35

    zorga35 Registered Member

    Joined:
    Dec 22, 2015
    Messages:
    97
    Likes Received:
    33
    "We are one of the leaders in the market for popunder traffic volumes, we got a strong anti-bot, anti-cheat system in place some of our publishers can try to cheat. We do not provide such fraud traffic"

    That kind of poor grammar from support right there should be a red flag alone.
     
  11. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    Current update:

    Sunday: Ran a test campaign using the filter gathered through actual conversion from free traffics.

    Monday: Remove site that do not convert. Any impression above 500 without conversion are removed. Setup a separate campaign targeting only those site ID that offers conversion. Using SmartCPM to bid. Total of 7 conversion after spending $200. Each conversion pays out $2.40, total revenue of $16.80. Made a loss of ($183.20)

    Tue: Remove the test campaign and focus on the campaign that consist of only site ID that converts.
     
    • Thanks Thanks x 1
  12. DulalKisku

    DulalKisku Regular Member

    Joined:
    Jun 4, 2016
    Messages:
    274
    Likes Received:
    64
    Gender:
    Male
    Occupation:
    ᱡᱟᱱᱟᱢ ᱟᱰᱟᱱᱝ
    you are losing too much money. Why aren't you shifting to fb?
     
  13. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    I am already on facebook but not for CPA offers. Agree with you that this test is getting expensive relative to the ROI. But there is some positive news today though for update.

    Currently I am targeting only a few site ID that has given me conversion.
    7,000 visits yesterday costing me a total of $21..
    210 conversions (Yes you read this right)...
    Gross profits= 210 x $2.40 = $504
    Less previous losses from testing ($1,121)
    Net loss of ($617)

    Not sure if this level of conversion rate will continue. Shall update again tomorrow. If this level of conversion rate persist, then I might have stumble upon a winning combination on Propellerads. But generally I am quite surprise with the result after so many disappointment with this network.
     
    • Thanks Thanks x 3
  14. ancientaliens

    ancientaliens Regular Member

    Joined:
    Jul 13, 2015
    Messages:
    434
    Likes Received:
    235
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    That's crazy lol, you've found the popunder goldmine. Your offer is really relevant to the audience on this site. Great work and I hope you have consistently similar results with this journey.

    If only you could manually check the site IDs actual site, so you can see if it's a piece of shit site.. Could probably be done with scrapebox.
     
  15. DulalKisku

    DulalKisku Regular Member

    Joined:
    Jun 4, 2016
    Messages:
    274
    Likes Received:
    64
    Gender:
    Male
    Occupation:
    ᱡᱟᱱᱟᱢ ᱟᱰᱟᱱᱝ


    That's awesome, you got laser targeted audience, make some profit then play with offers. again
     
  16. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    Today update:

    Currently I am targeting only a few site ID that has given me conversion.
    30,000 visits yesterday costing me a total of $60..
    576 conversions
    Gross profits= 576 x $2.40 = $1,382.40
    Less previous losses from testing ($617)
    Net Profit of $765.40

    Points to note: It seems like those few site IDs that are giving me conversion has gone up in average bid rate, meaning more expensive to bid ad slots there.

    Advices:
    From my observation if you are targeting mobile android, target version 6 and above. Bots are usually coming from below version 6.0. If possible always try to target the latest OS version to avoid bot traffic for mobile.

    Also, very important that you have tracked the data of actual conversions using other traffic sources that are giving you conversion. You need to know exactly what type of OS, browser and etc is giving you conversion so that you can target them to achieve good ROI rate. If you cannot get such data from actual conversion, DO NOT use propellerads as you can easily lose a lot of money doing so call data collection.

    I am quite happy now with Propellerads due to the good ROI. I am going to test out other offers to diversify from overrelying upon a single campaign.
     
    • Thanks Thanks x 4
  17. DulalKisku

    DulalKisku Regular Member

    Joined:
    Jun 4, 2016
    Messages:
    274
    Likes Received:
    64
    Gender:
    Male
    Occupation:
    ᱡᱟᱱᱟᱢ ᱟᱰᱟᱱᱝ
    Good thing raining.

    expecting more advice, @honestIM
     
  18. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    100,000 visits yesterday costing me a total of $250..
    912 conversions
    Gross profits= 912 x $2.40 = $2,188.90
    Less cost advertising ($250)
    Net Profit of $1,938.80 + Previous profit of $765.40 = Total profit of $2,704 for this campaign so far.
    This is the third day of running this campaign. Let us see how long can this campaign run in terms of profitability now that traffic issue is resolved.
     
    • Thanks Thanks x 2
  19. ContentExpert

    ContentExpert Senior Member

    Joined:
    Jan 16, 2017
    Messages:
    953
    Likes Received:
    671
    Occupation:
    Your Content Writer
    Location:
    My Desk
    Of course not, you had them beat and there was no response for them to say other then "we were wrong".
     
  20. honestIM

    honestIM Power Member

    Joined:
    Jan 15, 2017
    Messages:
    645
    Likes Received:
    761
    Gender:
    Female
    Occupation:
    Professional CPA Marketer
    I have to agree to a certain extend that Propellerads is giving out a lot of poor quality traffic but on our part as advertiser we really need to be very selective on the type of traffic we want to receive by being ultra targeted. In my case, due to targeting I was able to get profits from this traffic network. However I did lose money in the beginning stage as I try to do data collection (which is a very wrong move).

    Data collection with propellerads is extremely costly due to the amount of site IDs that they have on hand and bulk are really poor in terms of quality aka how the web master obtain these traffics. Therefore to succeed with this traffic network, it is a must to know the exact configuration that causes conversion to occurs and target them. There is always a specific pattern when you do deep data analysis on the conversion that occurs.
     
    • Thanks Thanks x 1