1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My Experience With Click Fraud

Discussion in 'Adwords' started by gussieboi, Jan 10, 2017.

Tags:
  1. gussieboi

    gussieboi Regular Member

    Joined:
    Jan 25, 2016
    Messages:
    216
    Likes Received:
    35
    Ive been running a huge ppc campaign in a niche where the cpc is often $90. About a week ago my site was hit with a 30% CTR all coming from one keyword... The total cost was $2500 in a single day. Whoever was clicking on my ad didn't stop until the daily budget was exhausted. I have never had a ctr over 10% after running this campaign for over a year. Fast forward to today after talking with the adwords team for over a week they determined that a 30 percent ctr on one keyword is not click fraud and i am not entitled to a refund. its such bullshit that they get away with this.

    Nothing stopped someone from blowing my budget and adwords wouldn't even acknowledge the obvious. I feel like i should just do the same to my competition since adwords doesn't want to acknowledge the click fraud.

    Has anyone had experience with clickcease or similar products that could protect me? I would love some input.
     
    • Thanks Thanks x 1
  2. RoyDanino

    RoyDanino Junior Member

    Joined:
    Dec 17, 2013
    Messages:
    123
    Likes Received:
    38
    Gender:
    Male
    Occupation:
    AdWords Specialist
    Location:
    Israel
    Home Page:
    Do you have the logs from your site? It can help you prove your point to adwords (samp IPs, many clicks within the same time frame, etc.).
    Also, there are tools like Clickcease that can help you prevent this thing from happening again by excuding the IPs automatically. I've heard that they can also give you some reports to help you with the AdWords claim.

    **I don't work with Clickcease yet, but I plan to start soon. Also, I'm not associated with them.
     
  3. Pierre Gaston

    Pierre Gaston Newbie

    Joined:
    Jan 11, 2017
    Messages:
    2
    Likes Received:
    0
    Gender:
    Male
    Oh dear this sounds familiar...I've also had a close experience to what you are describing. A competitor of mine basically sat on my ads and "clicked me dry". I've wasted thousands of euros on fraud because of him and Google was "kind" enough to tag some of those clicks as invalid but basically did not refund me AT ALL... claiming that "this activity fits the pattern of normal user behaviour" bullshit...
    As for your other question, due to the fraud situation I was having, I tried many fraud blocking services. The one that stood out the most was clickcease. They offer a very good service that allowed me to identify and block my competitors who were using some form of VPN to hide their IPs and regularly change it. Highly advised.

    *I am not affiliated with them either, but they do deserve the shout out.
     
  4. RoyDanino

    RoyDanino Junior Member

    Joined:
    Dec 17, 2013
    Messages:
    123
    Likes Received:
    38
    Gender:
    Male
    Occupation:
    AdWords Specialist
    Location:
    Israel
    Home Page:
    Another thing you might want to try is to create a remarketing list with a window of 1 or 2 days and exclude them from all of your campaigns.
    That can help you preventing a user to click of your ad more than once per day (only if you have enough traffic, you need at least 100-200 users to use a remarketing list).
     
  5. sfcraiger

    sfcraiger Newbie

    Joined:
    May 30, 2014
    Messages:
    22
    Likes Received:
    3
    that's pretty cut throat of your competitors to be doing that. karma will get them.
     
  6. SEOMadHatter

    SEOMadHatter Regular Member

    Joined:
    Aug 15, 2015
    Messages:
    206
    Likes Received:
    57
    Honestly this kind of thing could be really hard to prove. Plenty of sources of residential proxies and a little randomisation it's really hard to catch on to. Immoral, fraudulent but part of the game I'm afraid.
     
  7. Security Tester

    Security Tester Regular Member

    Joined:
    Aug 2, 2016
    Messages:
    228
    Likes Received:
    64
    Gender:
    Male
    Reported for advertising.