- Dec 26, 2013
- 5,859
- 5,216
A number of people have asked me about this, so I thought I would share my media buying funnel for business to consumer products as most people don’t really know where they should start. Hopefully this post helps you understand that better for your B2C business.
Pre-lander
|
V
Landing page
|
V
Email sign up
|
V
Pitch hook offer
|
V
Re-marketing email sequences
Pre-lander
|
V
Landing page
|
V
Email sign up
|
V
Pitch hook offer
|
V
Re-marketing email sequences
You can drive traffic to any of the first 3 steps depending on your skill level.
Pre-lander = Advanced
Landing Page = Intermediate
Email sign-up = Beginner
In my media buying campaigns I RARELY drive my initial traffic to a landing page, because it is by far the most expensive and riskiest way to make money from paid traffic.
Unfortunately driving paid traffic direct to a landing page is what most people actually do!
This is why they struggle to profit, because unless you are really good at building landing pages that convert, when you buy and send targeted cpc traffic to a landing page you are actually paying a premium. You are sending the most expensive type of traffic you can buy and on average 98% of it bounces away, so you waste most of your money.
So, what do I do?
I start my media buying campaigns with a pre-lander. But to do that properly requires some advanced skills.
A good pre-lander enables me to buy cheap, low quality traffic and clean it up, before sending the cleaned targeted traffic to my landing page.
When you pay Google etc on a cpc basis they do that for you and boy do they charge you for it!
I just do it myself.
So, what do I do with the majority of the traffic that I cannot use that visits my pre-lander?
I resell it on for more than I paid for it and redirect the traffic that is interested in my offer to my landing page and down my funnel. Welcome to traffic arbitrage!
Set the pre-lander arbitrage up correctly and no matter how much traffic you buy you are always in profit even if nobody goes down your funnel! So, you can test any funnel you want for any product, yours or affiliate and never lose money. In short you build a self-funding funnel.
But, if you are a beginner, you do not have the skills to do that. So, unless you are prepared to pay someone who has, I suggest you start with simply buying email opt-ins. Then you can at least re-market to the same people over and over as you get better at it, without having to pay for them to come back.
The purpose of this thread is to give you alternate directions to look at for your funnel when you media buy. So, you can see that unless you have the relevant skillset, sending traffic direct to an un-optimised landing page, that you have no idea if it will convert or not will more than likely lose you money.
While I am happy to answer any generic questions, I am not going to tell you any specifics of how to build a funnel for whatever it is you are trying to sell, where to buy cheap traffic and sell it etc and basically build you a self-funding funnel for free. Every funnel is different and so you will need to figure out your path on your own, but all the information you need to learn is here on BHW. Focus, put the effort in and do it!
.
