Phew! What a super topic! lol. 12 pages and a bunch of notes later I've actually learnt ALOT. Not an expert, but over the years I've learnt to admin my own server, coding, SEO, a little marketing, graphic design, web design, edit, own several companies, know a few ahem 'BH tricks' and also have learnt to focus on automating a lot of what I do. I've been dabbling in FB advertising for a good 6 months now. But the problem has been for me is my niche (that I'm very, VERY passionate about and work all hours god sends on) is so small, NOBODY spends and I've realised you're not gonna make serious money with anything but a highly specialist service (which I have been doing successfully and well, for the last 25 years). Looking now to form a strategy to make some good money over the next five years using these skills I've built up. This post has helped loads as a basis to apply what I know to something out of my comfort zone but something I'm still passionate about. Get past the BS and there's been a few absolute nuggets here for me. My brain is on fire tbh - I love posts like this where you have to look under the hood. Thank you OP and a few others. Top marks