Monetizing the online assets I have

Hey guys,

So I have a slow-running business (sales-wise) and I'm curious as to what advice you might have for me considering what I currently have. Basically, I'm wondering what YOU would do to monetize these assets;

(mens grooming niche)
- private labelled product on Amazon US (FBA, in stock)
- Instagram account directly related to niche with 11.1k followers (average of 250 likes per day)
- Facebook page with 800 likes, hardly any interaction
- simple and clean website, potential to turn into blog (no ranking at all at the moment)
- adSense set up on website
- Amazon Associates account also setup

With these brief ingredients, where would you focus your energy, time and money?

Please let me know if I should mention anything else! I appreciate everyone's help Open to all questions & suggestions!

you have product, sales pages and traffic source. its about engagement and conversion. perhaps focus on copywriting would make it better

Use your social media accounts to advertise your amazon product?